Game Day - Coke

Coca-Cola Game Day Trend Outlook

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Copyright (c) 2019 Quotient Technology Inc. All Rights Reserved. Quotient, the Quotient logo, Quotient Retailer iQ, Ahalogy, Aha!ogy, Muse, and Brandables are trademarks or registered trademarks of Quotient Technology Inc. and its subsidiaries in the United States and other countries. Other marks are the property of their respective owners. We do not make any guarantees regarding outcomes or that this product will meet your company’s unique needs.

GAME DAY TREND OUTLOOK

Brandables CUSTOM, BRANDED CONTENT

The Ahalogy Difference

Ahalogy is a Quotient brand and a market leader in trend-driven influencer content and social media marketing. The platform delivers proven ROI through category trend data, premium influencer content, and verifiable audience targeting. Depending on a brand’s objectives, Ahalogy campaigns now have access to Quotient first-, second-, and third- party data to target shoppers, along with a number of advanced measurement solutions.

Using our Quality Traffic Test and Brand Match Score, we hand-select influencers from our network of 10,000+ partners that we recommend to your brand, allowing you to weigh in on the selection briefing and final creative output.

A

Ahalogy Muse DATA-DRIVEN IDEAS

REACH YOUR AUDIENCE

Verifiable Targeting

We don’t rely on questionable claims of impres- sions and reach. We guarantee 100% of campaign impressions using paid media, ensuring your content reaches the right buyer. Third-party tracking verifies landing page and engagement metrics.

We start with inspiration from Muse, our proprietary source of influencer content data and trends, to guide the creative production, while uncovering audience insights to target shoppers along their path to purchase.

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PLANNING AHEAD

Game Day Trend Outlook Football season recently kicked off, but marketers like you are already starting to plan their playbooks for this year’s big game in February. Game Day will be here before you know it, and we’re set-hut-hiking our way into the year’s hottest trends. Whether you’re prepping for a tailgate outside the arena or a simple game-day party at home, we can help you score with everything from popular recipes to DIY entertain- ing tips that consumers will love. Follow this planning guide—complete with category data to drive con- tent creation, examples of high-quality branded influencer content, and thought starters for your campaign planning.

Table of Contents

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THE AHALOGY DI FFERENCE

INTRODUCT ION

TRENDING TOP ICS

BRANDABLES EXAMPLES

ABOUT AHALOGY

GAME DAY TREND OUTLOOK Trending Topics

For many football fans, the road leading up to the big game is full of at-home watch parties, outdoor tailgates, recipes, and entertaining ideas. That means that game day content is a major topic during autumn months. Our data-driven trends can help you take your content off the bench and into the starting lineup. Explore the following chapter to see our all-star picks for the top trending topics this fall.

10 | Game Day with Frito Lay

Homegate Hacks GAME DAY TREND

We’re bringing all the fun of a parking lot tailgate to the comfort of consumers’ homes with this Homegate Hacks trend. Just because game day viewers aren’t able to make it to the stadium doesn’t mean that they want to miss out on the football fun. An at-home tailgate is a great way to combine Entertaining and Food & Drink related content into one trend-driven post. Top related ideas include how to pack a cooler, easy decorating ideas, make-ahead snacks, cleaning supplies to have on hand, and more.

TOP RELATED KEYWORDS: • Dip

• Chicken • Cocktail • Party • Slow Cooker • Sliders • Buffalo Chicken • Cheese • Football-Shaped • Chicken Wings • Low Carb • Chili • Games

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MAR

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SEP

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“Homegate” is most popular during football season, trending from early August to late January.

Football-Themed Decor

Large Batch Punch Recipes

Slow Cooker Cocktails

12 | Game Day Trend Outlook

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Mocktail Recipes GAME DAY TREND

Encourage customers to concoct a cocktail station that everyone can participate in by stocking it with mocktail ingredients. Fans of all ages can take part in this DIY “Mocktail Bar” by following prepared Mocktail Recipe Cards. Stash ingredients and step-by-step cards for fun recipes like a lemonade mocktail made with ginger ale and juice.

TOP RELATED KEYWORDS: • Non-Alcoholic • Mocktail Recipes • Lemonade • Shoe Mocktail • Blue Shoe • Mojito Mocktail • Margarita Mocktail • Summer • Strawberry Margarita • Lemonade Mocktail • Kids

• Cranberry • Sparkling

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“Mocktails” trends throughout the year and peaks multiple times surrounding major events like New Year’s Eve, the summer season, and the Fourth of July.

Create Your Own Mocktail Bar

Mocktail Recipe Cards

Easy DIY Mocktail Garnishes

14 | Game Day Trend Outlook

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Beer Cocktail GAME DAY TREND

The go-to beverage for the big game is beer. We predict simple cocktails— crafted using beer—will earn extra points in February. Try integrating top related keywords like Moscow mule, micheladas, and hard apple cider for a surefire win. Bonus points if you set up a Make-Your- Own Beer Cocktail Bar for a self-serve drink option that turns every guest into an expert bartender.

TOP RELATED KEYWORDS: • Moscow Mule • Apple Cider

• Root Beer • Lime Juice • Irish Mule • Shandy • Fall

• Refreshing • Cranberry • Festive • Bourbon • Pirate’s Float • Beergarita

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“Beer Cocktail” trends in late summer through early fall, with peaks on August and October.

Moscow Mule

Beer-Infused Margarita

Batch Cocktails

16 | Game Day Trend Outlook

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Game Day Dip Dive GAME DAY TREND

Shoppers are ready to take a “Game Day Dip Dive” into the football season. Inspire them to host a smorgasbord of dips and hold a Dip Competition. Several game day dips are trending this football season, including buffalo chicken and spinach artichoke. And what goes better with a savory dip than an ice cold drink? Show audiences how to be all-star hosts by stocking their tailgate with a variety of winning drinks ranging from soda to sparkling water.

TOP RELATED KEYWORDS: • Dipping Sauce • Cheese • Appetizer • Buffalo Chicken • Sauce • Cream Cheese

• Spinach Artichoke • Chocolate Dipped • Party • Slow Cooker • Bacon

• Healthy • Dessert

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“Dip” trends throughout the year but peaks on February 1 in anticipation of The Super Bowl.

Bring Your Own Dip

Game Day Dip Competition

Dip Buffet

18 | Game Day Trend Outlook

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Tailgate Coffee Station DR INK TREND Game day can kick off early in the morning, especially around tailgating season. Inspire shoppers to be alert and energized for the main event by stocking up on their favorite at-home coffee brands. An On-the-Go Coffee Station—complete with an assortment of toppings and flavors like bundt cake, skinny mocha, or peppermint— makes for a fun start to the day.

TOP RELATED KEYWORDS: • Bundt Cake • Mocha • Chocolate • Cake • Slow Cooker • Mug • Walnut • Cocoa • Recipes • Warm • Travel Mug • Dipper • Whipped Cream

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“Tailgate Coffee” peaks several times throughout the fall months including August 15 and October 11.

Team Decorated Travel Mug

Tailgate Warm Up

On-the-Go Coffee Station

20 | Game Day Trend Outlook

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Coffee Cocktails GAME DAY TREND

Inspire shoppers to get the day going and the tailgate started with a “Coffee Cocktail.” By encouraging custom- ers to stash Kahlua, natural sweetener, syrups, and more at their coffee station, they are creating a true Coffee Bar equipped to make Pumpkin Spice White Russians, Dublin Iced Coffee, and more.

TOP RELATED KEYWORDS: • White Russian

• Mocha Mint • Irish Cream • Kahlua • Cold Brew • Whiskey • Energy • Caramel • Recipes • Boozy • Bailey’s • Warm • Bourbon

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“Coffee Cocktail” trends upwards at the beginning of November, peaks December 17, and falls after the new year.

Dublin Iced Coffee

Pumpkin Spice White Russian

Spiked Tailgate Coffee

22 | Game Day Trend Outlook

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GAME DAY TREND OUTLOOK Brandables Examples

We call our data-led approach to higher performing influencer campaign Brandables. Working in data-driven trends from Ahalogy Muse, this content includes some of our most popu- lar game day recipes, party tips, and entertaining tricks. Here are a few of our favorite game day-themed Brandables created by Ahalogy Partners— a network made up 10,000+ talented influencers, photographers, and top-notch content creators.

24 | Game Day with Frito Lay

Fun-Squared ensured shoppers are ready, set, and psyched for the upcoming football season with a fully stocked soda bar complete with a drink menu. Danetta and Amber crafted the drink “Touchdown” and several other con- coctions using five different drinks made from Sprite®, Coke®, Diet Coke®, and various flavorings that are sure to earn cheers from guests. Customers are encouraged to complete the watch party lineup with pizza from Sam’s Club and festive football décor. In Collaboration with: Fun Squared Coca-Cola at Sam’s Club FUN FOOTBAL L THEMED PARTY

TREND- INSP I RED CONTENT

Soda Bar

Pi z za Par t y

Game Day De cor

26 | Game Day Trend Outlook

Little Miss Party Planner knows you don’t have to be a master chef to throw a winning game day watch party. She teamed up with The Coca-Cola Company and Sam’s Club to bring football fans everywhere this hassle-free “Super Bowl Soda and Pizza Bar.” Complete with store-bought pizza and plenty of drink options, this football fiesta is a hit with kids and adults alike. Readers especially love how she set up a sports-themed tablescape to turn everyday football food into a special occasion. In Collaboration with: Little Miss Party Planner Coca-Cola at Sam’s Club GAME DAY SODA & P IZZA BAR

TREND- INSP I RED CONTENT

Foo t ba l l Tab l e s cape

Soda F l oa t s

DIY Bar

28 | Game Day Trend Outlook

Football fans know, food is actually the main event. Chili Pepper Madness created a skewer lineup crowds will go wild for. By simply slicing up ingredients and marinating, shoppers can kick off a delicious outdoor tailgate party this season. He then showed audiences how to wash down their personalized plate with a refreshing glass of Gold Peak Iced Tea or Simply Lemonade. In Collaboration with: Chili Pepper Madness Coca-Cola at Walmart EASY BBQ SKEWER PARTY

TREND- INSP I RED CONTENT

Sk ewe r s

BBQ

Dr i nk Pa i r i ng

30 | Game Day Trend Outlook

The competition isn’t the only thing heating up this foot- ball season. Shoppers are looking for hot, savory dishes for game day. That’s why A Classic Twist teamed up with The Coca-Cola Company and Sam’s Club to create this sweet and spicy “Pineapple Jalapeno Chicken Wings.” Coated with a Coca-Cola glaze, this finger food is sure to be a fan favorite at any football party. In Collaboration with: A Classic Twist Coca-Cola at Sam’s Club P INEAPPLE JALAPEÑO WINGS

TREND- INSP I RED CONTENT

Coca -Co l a Mar i nade

Ch i ck e n Wi ng s

Gr i l l i ng Hack s

32 | Game Day Trend Outlook

Coca-Cola at Sam’s Club PRESSURE COOKER COCA-COLA CHI L I

In Collaboration with: The Forked Spoon

The pressure is on for football players on game day. Fans are feeling the pressure, too, with this “Pressure Cooker Coca-Cola Chili.” The Forked Spoon knows that tailgaters are looking for a spin on classic game day recipes, so she shared her recipe for Coca-Cola Chili Dogs. Adding a burst of flavor to this classic tailgating food, game day guests can load up and personalize their Coca-Cola Chili Dogs with cheese, green and white onions, ketchup, mus- tard, relish, pickled jalapeños, and more deliciousness.

TREND- INSP I RED CONTENT

Coca-Co l a Ch i l i

Pr e s sure Cook e r

Ch i l i Dog s

34 | Game Day Trend Outlook

WHO WE ARE. . .

& What We’re All About

Ahalogy is a Quotient brand and the market leader in trend-driven influencer content and social media marketing. Brands and agencies tap into Ahalogy to reach new audiences and find new usage occasions based on their target consumers’ interests. The platform delivers proven ROI through category trend data, premium influencer content, and verified audience targeting. A Quotient brand that is located in Cincinnati, OH— the brand marketing capital of the world—Ahalo- gy’s clients include over 100 major brands, with a heavy focus in CPG and Retail.

Data-Driven Influencer Content POWERED BY MUSE Ahalogy Muse™ is an industry-first software platform to help lead- ing marketers identify and act on changing trends in their category. Powered by a network of 10,000+ premium content creators across the web, the tool is powered by influencer performance data. These same insights are leveraged in our Brandables solution as a guide for creative production.

36 | Game Day Trend Outlook

Appendix

A Classic Twist, Pineapple Jalapeño Wings Chili Pepper Madness, Easy BBQ Skewer Party Fun Football Theemed Party, Fun Squared Little Miss Party Planner, Game Day Soda & Pizza Bar The Forked Spoon, Pressure Cooker Coca-Cola Chili

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