DS Smith Embeds Circular Design Metrics
DS Smith, a sustainable packaging producer with U.S. headquarters inAtlanta,Georgia, and global head- quarters in London, England, has embedded its Cir- cular Design Metrics across all its packaging sites to support the transition to a circular economy and help customers achieve environmental, social and gover- nance (ESG) goals. The company said this action advances its commit- ment “to meeting customer needs as the corporate world embraces ESG and works to set and meet targets that reduce environmental impacts.” DS Smith reported that a recent KPMG survey of 1,325 chief executives indicated that 58 percent are “seeing increased demands from stakeholders—such as investors, regulators and customers—for increased reporting and transparency on ESG issues.” To address these ESG demands, DS Smith said it can measure and quantify the sustainability performance of each of its packaging designs across eight key in- dicators: carbon footprint, design for reuse, supply chain optimization, recyclability, planet safety, materi- al utilization, renewable source and recycled content. The Circular Design Metrics will enable brands and retailers to compare DS Smith’s different design solu- tions, helping them to reduce waste and pollution and keep materials and products in use for longer, DS Smith stated.Additionally, the Circular Design Met- rics supplies brands and retailers with data that can be shared in their ESG reporting to demonstrate what they are doing to reduce their carbon footprints. DS Smith released its Circular Design Principles in 2020 in collaboration with the Ellen MacArthur Foun- dation, and the company said all of its 700 designers have been trained on how to apply the principles to design packaging solutions for the circular economy. In addition, DS Smith said it has a goal to manufacture 100 percent reusable or recyclable packaging by 2023. Huhtamaki Completes Acquisition Of Elif Huhtamaki, Espoo, Finland, has completed the acqui- sition of Elif Holding (Elif), a supplier of sustainable flexible packaging to global FMCG brand owners,with operations in Turkey and in Egypt. The net sales of the acquired business were approx- imately 163 million EUR in 2020. Elif employs approx- imately 1,500 people in its two manufacturing loca- tions in Istanbul,Turkey, and Cairo,Egypt.The purchase price was 412 million EUR.The acquired business will be reported as part of Huhtamaki’s Flexible Packaging business segment.
Flexo Market News September 27, 2021 7
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