What if 50% of the Appointments on Your Schedule Were from Past Patients or Family Referrals? When you work to market consistently to past patients, it’s totally possible for 50% of your patients to be returning patients!
NEWSLETTER • MARCH 2023 Practice Marketing Ho You
NEWSLETTER • MARCH 2023 Practice Marketing
What if 50% of the Appointments on Your Schedule Were from Past Patients or Family Referrals? When you work to market consistently to past patients, it’s totally possible for 50% of your patients to be returning patients! That means YOU control your patient volume – not the doctors who refer to you. Here are a few more reasons why your list of past patients is a pot of gold— if only you tap into it! • It costs 5x more to get a new patient vs bringing back an old patient! (Invesp) • Your returning patients will spend 67% percent more than new patients (Business.com) . That means longer plans of care and better outcomes, too! • Bringing back an existing patient has a 70% success rate, while attracting a new patient has only a 5-20% success rate (Textedly)
A SIMPLE FORMULA TO MEASURE YOUR UNTAPPED “PAST PATIENT GOLD” Based on our 12+ years of research, we’ve found that for practices that send regular patient newsletters to their past patients, they can expect 1-2% of their past patients to come back in for care each month. That may not sound like a lot, but… If you send printed newsletters to 2000 past patients each month, and 1-2% of 2000 = 20-40 patients back in for care, you could have 20-40 extra patients on the schedule each month! At a patient value of $750 per plan of care, that’s an additional $15,000 - $30,000 in revenue per month!
How much revenue are YOU leaving on the table?
The key to consistent patient volume is marketing consistently to your past patients . You’re sitting on a pot of gold. Don’t ignore it! Start marketing to past patients today.
Scan The QR Code to Start Your Patient Newsletter Campaign Today!
Clinic Sees a 68% Increase in New Patients Discover How This Multi-Location PT Practice Achieved Their Highest Monthly New Patients Ever With The New Ultimate Marketing System!
ULTIMATE PLAN • 2 Location Clinic in Washington D.C.
Samuel Moore, PT, DPT, is the owner of First Choice Physical Therapy located in Nevada. In June 2020, Samuel and his team were looking for new ways to increase their patient numbers in the tough months of Covid-19. “Practice Promotions has provided us a marketing team that helps with our SEO, newsletters, website, and other needs you may have. They care about the success of your clinic and want to help as much as possible. ” - SAMUEL MOORE, PT, DPT, Owner of First Choice PT
Monthly New Patients
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“Our biggest challenge was staying in touch with former patients.”
After starting to send out Patient Newsletters, First Choice PT began to see incredible growth to their reactivated patient numbers! “In June 2020, we had 1 reactivated patient, July we had 3, and by August, it jumped up to 12. Our reactivated patient numbers have never dropped below double digits since!” In April 2022, First Choice decided to start leveraging all the tools and services Practice Promotions makes available and leveled up to the NEW Ultimate Marketing System. In their first month on the program they had 59 new patients, but in June achieved their highest ever monthly new patients with 96, an increase of 68%. That same month the clinic saw their most monthly patient visits ever with 1,292. “Within the first few months, we saw consistent results and have seen substantial returns both financially and with the professional weekly and monthly contact we now have with our previous patients and with the community. Practice Promotions has provided us with a marketing team that helps with our SEO, newsletters, website, and other needs you may have. They care about the success of your clinic and want to help as much as possible.”
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Monthly Patient Visits
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PracticePromotions.Net/Demo
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How To Past Patients with EMAIL MARKETING
3 Simple Tips to Bring Back Past Patients
What if 50% of the appointments on your PTs’ schedules were from reactivated patients or family referrals? Would that help your practice grow? Email is an excellent way to nurture your relationship with past patients and get them to come in for a plan of care. Here are 3 ideas for email marketing campaigns that will bring past patients FLOWING back into your practice…fast! 1 CREATE A NEW PATIENT WELCOME SERIES. Once your patient comes in for their first appointment, you want them to be dedicated to their plan of care! We suggest sending a New Patient Welcome Series to get patients not only committed to coming in, but excited about it! When patients don’t complete their plan of care, you lose money. You don’t want to go to all this effort to attract a new patient–only for them to only come in once or twice! Plus, you know that people won’t really get better if they don’t come in. So, solidify your relationship with your new patient by sending them a series of welcome emails. Download a quick guide to doing just that at PracticePromotions.Net/Downloads. 2 SEND NURTURE EMAILS TO PAST PATIENTS. After a patient completes their plan of care, you still want them to remember you! You should email past patients useful information 2-3 times a month, so that you stay at the top of their minds. This is called a “nurture” campaign. Even if your patients don’t open your emails, they’ll still see your name in their inbox, and they are more likely to refer their friends to you.
A great way to do this is simply emailing your past patients a digital edition of your monthly newsletter, in addition to mailing it to them. 3 BRING PAST PATIENTS BACK WITH “PATIENT REACTIVATION” EMAILS. Mrs. Robinson knows that you did wonders for her neck pain last year…but does she know that you can also help her husband with his sciatica? We recommend sending “sales” or patient reactivation emails to your past patient list at least once every few months. This isn’t slimy or salesy–it’s genuinely helpful! Often, patients don’t make the connection between how you helped them three years ago and the new problem they are facing now. So offer another free evaluation or checkup! Remind your patients that pain isn’t normal. Otherwise, Mr. Robinson might spend months in unnecessary pain while his sciatica gets worse, not realizing that physical therapy is the answer. The goal of this automated sequence should be: get past patients back in the clinic for care! What if 50% of the appointments on your PTs’ schedules were from reactivated patients or family referrals? Would that help your practice grow? Email marketing is a fantastic, effective way to get started with marketing your practice. Reach out to us for advice on how to get started! At Practice Promotions, we offer a HIPAA-compliant email sending solution, as well as dozens of beautiful email templates that make it easy for your or your marketing staff to send emails to patients.
DOWNLOAD YOUR FREE EMAIL MARKETING SHEET! PracticePromotions.Net/Downloads
with New Patients in Simple Steps
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BUILD A MASSIVE ONLINE PRESENCE
LEVERAGE REACTIVATIONS + REFERRALS
MAXIMIZE ONLINE DISCOVERY
CONVERT PATIENTS
BUILD TRUST
#TRENDING Past Patient Tools
Email Marketing A fast, low-cost way to fill your therapists’ schedules is by sending HIPAA-compliant email marketing campaigns to your past patients. Invite them in for a free evaluation! We recommend TWO great ways to get past patients back on your schedule… Printed Newsletters Patient newsletters will increase your referrals and reactivate past patients every month. Best of all, if you work with Practice Promotions, we’ll do the work – from writing, designing, printing, mailing, and tracking the ROI!
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