A GLOBAL BRANDING AGENCY
PARIS LONDON NEW YORK DUBAI HONG KONG MIAMI
A GLOBAL BRANDING AGENCY
CHARLEY SIGNATURE is a GLOBAL LUXURY BRANDING AGENCY that TRANSFORMS STRATEGY into STORY and IDENTITY into PRESENCE.
A GLOBAL BRANDING AGENCY
A LEGACY of PRESTIGE WORLDWIDE
Our expertise is trusted by the world’s most prestigious names. Each collaboration is a testament to our dedication to elegance, craftsmanship, and storytelling, shaping brands that define luxury across the globe.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
Our Elegance is our way, our journey. Shaped by craftsmanship, communication, and interaction. It is the meticulous artistry found in the finest details, the harmony between creation and expression. True elegance is woven through the mastery of artisans, the precision of design, and the poetry of form.
A GLOBAL BRANDING AGENCY
WHEREVER LUXURY LIVES, WE ARE NEAR
Elegance moves across continents, carried by those who appreciate the rare and the refined. From the opulence of Dubai to the grandeur of Paris, the timeless allure of London to the quiet vibrance of New York and Miami, our presence follows where beauty is sought and meaning is desired. Charley SIGNATURE is not defined by geography but by a global sensibility. With studios in key cities around the world, we remain close to the pulse of luxury, attuned to the nuances that inspire The One Percent and the brands they trust. Wherever your vision lives, we craft stories that unite poetry with precision and transform distinction into timeless presence.
EVERY ELEGANT STORY BEGINS WITH A CONVERSATION.
ELEGANCE IS OUR JOURNEY
C L I E N T ARMANI HOTEL DUBAI
S E R V I C E S
Campaign Strategy | Creative Direction | Advertising | Brochures | Seasonal Campaigns (Christmas and Valentine’s Day)
Armani Hotel is a global symbol of haute couture hospitality, blending Italian design with refined experiences to redefine modern luxury through elegance, intention, and timeless style.
A GLOBAL BRANDING AGENCY
BRINGING THE ARMANI AESTHETIC to LIFE THROUGH STORYTELLING and SEASONAL CAMPAIGNS For Armani Hotel, we created a series of integrated campaigns and creative materials that embody the brand’s refined ethos of “Stay with Armani.” From global brochures and elegant print ads to immersive Christmas and Valentine’s Day campaigns, every element balanced minimalist design with editorial clarity. The Suite Getaway campaign merged emotional storytelling with elevated visuals, transforming exclusive offers into aspirational experiences. Every creative touchpoint echoed Armani’s world of tailored sophistication and understated luxury.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T ASTON MARTIN RESIDENCES
S E R V I C E S
Campaign Strategy | Creative Direction | UHNW Targeting | Royal Family Engagement
Aston Martin Residences is a global symbol of precision and prestige, where architectural mastery and iconic automotive design converge to offer one-of-a-kind living experiences for the world’s most discerning elite.
A GLOBAL BRANDING AGENCY
POSITIONING BRILLIANCE for the WORLD’S RAREST FEW
For Aston Martin Residences Miami, we created a bespoke campaign targeting royal families and ultra-high-net-worth individuals seeking exceptional design and legacy-defining real estate. The narrative centered around the Signature Collection and the singular Triplex Penthouse, delivered with an Aston Martin Vulcan. Through refined eDMs and curated storytelling, we conveyed the rare union of sky-high living and automotive artistry. Every detail was crafted to express beauty, exclusivity, and timeless value—speaking to those who collect not just homes, but heirlooms.
R E S U L T S
Emails Sent: 27,000 Open Rate: 11% Clicks: 259 Qualified Enquiries: 6 Confirmed Sale: 1 penthouse
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T BURJ AL ARAB
S E R V I C E S
Campaign Strategy | Creative Direction | Seasonal Campaigns | Advertising | Concierge Magazine
Burj Al Arab Jumeirah is one of the world’s most iconic luxury destinations, defining opulence, service, and architectural splendor with a guest experience unlike any other.
A GLOBAL BRANDING AGENCY
WHERE EVERY STAY BECOMES A LEGEND DESIGNING CAMPAIGNS THAT CELEBRATE the ART of the EXTRAORDINARY
For Burj Al Arab Jumeirah, we led the campaign strategy and creative development across seasonal moments, advertising, and editorial touchpoints. Summer escapes and festive campaigns were brought to life with immersive visuals, tailored messaging, and elevated offers, all designed to captivate the world’s most discerning travelers. Through targeted advertising, we portrayed indulgent wellness, iconic dining, and signature suites as more than luxuries—they became aspirational experiences. For the Concierge Magazine, we shaped an editorial journey of curated discoveries, from cultural trails to exclusive excursions. Every piece was crafted to embody the spirit of Burj Al Arab, where every experience feels rare, every detail refined, and every memory timeless.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T BVLGARI YACHT CLUB DUBAI
S E R V I C E S
Campaign Strategy | Creative Direction | Yacht Club Storytelling
Bvlgari Yacht Club Dubai embodies contemporary Italian luxury through a nautical lens — blending timeless elegance, cinematic design, and the spirit of life on the water to celebrate a new era of modern yachting.
A GLOBAL BRANDING AGENCY
TRANSFORMING SIGNATURE MOMENTS into ICONS of ITALIAN REFINEMENT For Bvlgari Hotels, we created storytelling-driven campaigns that elevated hospitality into a lifestyle of elegance and celebration. The festive work brought the season to life through bespoke dining, gala moments, and immersive experiences. At the Yacht Club, we captured Mediterranean sophistication through narrative-led visuals and exclusive leisure. The Cake Collection turned artisanal desserts into icons of indulgence and design. Every creative expression reflected Bvlgari’s distinct blend of glamour, heritage, and contemporary allure— inviting guests into a world where every detail is designed to enchant.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T LUXURY RENTAL MIAMI BEACH
S E R V I C E S
Campaign Strategy | Creative Direction | Seasonal Campaigns | Brochures | Touchpoint Collaterals | UHNW Engagement
Luxury Rentals Miami Beach is a premier destination for high- end vacation living, offering curated stays and personalized service for discerning global travelers.
A GLOBAL BRANDING AGENCY
ELEVATING the EXPERIENCE of EXCLUSIVE LIVING, CRAFTING a BRAND WORLD WHERE LUXURY FEELS PERSONAL We led the creative strategy and visual development for Luxury Rentals Miami Beach, shaping campaigns, brochures, and digital touchpoints to align with the expectations of ultra- high-net-worth individuals. From photography guidelines that elevate brand perception to seasonal messaging and curated lifestyle moments, every detail was designed to express refinement, privacy, and comfort. Across booking interfaces, property presentations, and guest-facing communications, our work creates a consistent, elevated brand experience. More than a luxury rental service, Luxury Rentals Miami Beach becomes a trusted partner in personal escape—where every stay feels tailored, seamless, and unforgettable.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T BURJ KHALIFA
S E R V I C E S
Campaign Strategy | Creative Direction | Real Estate Campaign | Advertising | Digital Brochure
Burj Khalifa stands as a global icon of architecture, luxury, and aspiration, offering a rare opportunity to live above it all in one of the world’s most prestigious addresses
A GLOBAL BRANDING AGENCY
LIVING AT THE TOP of the WORLD, POSITIONING BURJ KHALIFA as the ULTIMATE LEGACY in LUXURY REAL ESTATE We developed a strategic campaign to elevate Burj Khalifa’s penthouses for an audience of ultra-high-net-worth individuals, with a focus on discerning American buyers. The creative direction highlighted ownership at the pinnacle of the world, framing each residence as a legacy of architectural and cultural significance. T hrough sophisticated advertising, editorial copy, and a bespoke digital brochure, we expressed a lifestyle defined by privacy, prestige, and permanence. Minimal layouts, powerful visuals, and evocative storytelling conveyed a message of timeless value. Every creative asset was crafted to position Burj Khalifa not just as a landmark but as a rare chance to own a piece of global history.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T DIOR CRUISE COLLECTION
S E R V I C E S
Creative Direction | Photoshoot Production | Art Direction | Styling
Dior is a global icon of fashion and femininity, where heritage and innovation come together to express timeless elegance through every collection.
A GLOBAL BRANDING AGENCY
A VISUAL ODE to MOVEMENT and LIGHT BRINGING the DIOR CRUISE COLLECTION to LIFE We led the creative direction and production of a signature photoshoot for the Dior Cruise Collection, capturing its spirit of joy, color, and craftsmanship. The shoot highlighted the line’s signature palette—ombré leathers, sun-washed accessories, bold eyewear, and luminous gradients. With curated styling and immersive art direction, we created visuals that feel both playful and refined. Each frame was crafted to express the lightness and elegance of the collection, turning fashion into emotion and storytelling. The result is a celebration of the Cruise spirit—where freedom, femininity, and Dior’s timeless artistry meet in movement, color, and sunlit style.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T L’AMBROISIE
S E R V I C E S
Campaign Strategy | Creative Direction | Launch Campaign | Advertising
L’Ambroisie is a legendary name in global haute cuisine, holding three Michelin stars since 1988. Its debut at The 13 Hotel in Macau marks a rare union of French culinary heritage and Asian luxury.
A GLOBAL BRANDING AGENCY
INTRODUCING PARISIAN GASTRONOMY, to ASIA’S MOST DECADENT ADDRESS For L’Ambroisie’s arrival at The 13 Hotel, we designed a full launch campaign targeting ultra-high-net-worth individuals, royals, and global tastemakers. Through refined print materials, elegant advertising, and digital storytelling, the campaign conveyed the gravity of this historic moment bringing one of the world’s most exclusive dining experiences to Macau. Creative direction emphasized French craftsmanship, timeless excellence, and the art of indulgence. Every detail expressed more than fine dining; it extended a once-in-a-lifetime invitation to experience a legacy of culinary perfection.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T THE LANA,
DORCHESTER COLLECTION
S E R V I C E S
Campaign Strategy | Creative Direction | Ultra High Net Worth Engagement | Branding Touchpoints
The Lana by Dorchester Collection is a new icon of contemporary elegance, redefining ultra-luxury living through bold design, cultural depth, and an unwavering commitment to discretion and excellence.
A GLOBAL BRANDING AGENCY
WHERE DISCRETION MEETS DESIGN, SHAPING the GLOBAL IDENTITY of a NEW DORCHESTER LANDMARK We were entrusted with the full creative direction for The Lana, Dorchester Collection, crafting a brand world that speaks directly to an audience of global ultra-high-net-worth individuals. From collectible booklets and bespoke print materials to branded experiences and campaign assets, each touchpoint was designed to reflect quiet power, cultural fluency, and contemporary refinement. Through editorial storytelling, elevated imagery, and a deep sense of narrative purpose, our work contributes to positioning The Lana as a modern sanctuary for those who seek rare experiences and meaningful design. The result is not just a brand—it is an atmosphere of rarefied taste and timeless elegance.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T FOUR SEASONS
S E R V I C E S
Global Campaign Strategy | Creative Direction | Seasonal Campaigns | Brochures | Event Collaterals
Four Seasons is a global symbol of timeless hospitality, where refined design and heartfelt service meet in the world’s most exceptional destinations.
A GLOBAL BRANDING AGENCY
DESIGNING MOMENTS of DISTINCTION, BRINGING the FOUR SEASONS EXPERIENCE TO LIFE THROUGH STORY and STYLE We led creative direction and campaign development across a selection of the world’s most iconic Four Seasons properties, engaging an international community of ultra-high-net- worth individuals. From seasonal celebrations and curated suite experiences to bespoke brochures and event collateral, every touchpoint was crafted to reflect the brand’s legacy of elegance and genuine care. Each campaign captured the spirit of place while aligning with Four Seasons’ enduring values— warmth, sophistication, and global prestige. Through evocative imagery, refined language, and thoughtful storytelling, we brought to life a brand that continues to set the standard for luxury hospitality worldwide.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T EMAAR
S E R V I C E S
Campaign Strategy | Creative Direction | Real Estate Brochures | Collaterals | Seasonal Campaigns
Emaar is one of the world’s most influential real estate and lifestyle developers, shaping global skylines and experiences through iconic architecture, visionary placemaking, and cultural storytelling.
A GLOBAL BRANDING AGENCY
FROM SKYLINE to STORY BUILDING ICONIC NARRATIVES for a GLOBAL REAL ESTATE VISIONARY As a trusted creative partner to Emaar, we’ve led the development of campaigns that have defined global moments and luxury destinations. From the record-breaking New Year’s Eve celebration in 2020—broadcast worldwide with visuals projected on the Burj Khalifa—to real estate campaigns that introduced landmark projects like Elie Saab Residences and SOUL by Emaar, our work speaks to a global ultra-high-net- worth audience. We crafted real estate brochures, brand narratives, and seasonal campaigns that balance architectural ambition with lifestyle aspiration. Each touchpoint was designed to reflect Emaar’s identity as a pioneer of elegance, scale, and storytelling on the world stage.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T FRANCK MULLER AETERNITAS TOWER
S E R V I C E S
Campaign Strategy | Creative Direction | Brochure Development | Launch Narrative
Franck Muller is a global icon of Swiss watchmaking, known for bold complications, refined precision, and an unmistakable aesthetic that bridges innovation and tradition.
A GLOBAL BRANDING AGENCY
WHERE WATCHMAKING MEETS ARCHITECTURE LAUNCHING a TIMELESS ICON in the HEART of DUBAI MARINA The Franck Muller Aeternitas Tower is a landmark of elevated living, fusing horological excellence with architectural artistry. We developed the full campaign strategy, creative direction, and launch narrative to present the tower as an emblem of precision, elegance, and innovation. Designed for global collectors and ultra-high-net-worth individuals, the project’s brand world mirrors the sophistication of the Franck Muller timepieces. The brochure features refined imagery, elegant typography, and layered storytelling that draws on the maison’s watchmaking codes to express a lifestyle shaped by legacy and craft. Every detail celebrates a tower where time becomes art, and every residence a living complication.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T LAMBORGHINI
S E R V I C E S
Creative Direction | Art Direction | Photoshoot Production | Royal Engagement Campaign
Lamborghini is a global symbol of power, performance and prestige, uniting Italian excellence with a legacy of bold design and uncompromising craft.
A GLOBAL BRANDING AGENCY
PERFORMANCE ELEVATED to NOBILITY, A VISUAL CAMPAIGN HONORING LEGACY, CRAFT and ROYAL DISTINCTION We developed and produced an exclusive visual campaign for Lamborghini, tailored to engage ultra-high-net-worth individuals and royal families across the GCC and beyond. The creative direction blended cinematic storytelling with curated elegance, celebrating the brand’s heritage of Italian craftsmanship and its emotional resonance among elite circles. Each visual was composed with precision, capturing both the adrenaline of performance and the poise of nobility. The campaign positioned Lamborghini not only as an automotive icon but as a lasting emblem of legacy, status and refined power created for those who live with vision and velocity.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T MANDARIN ORIENTAL
S E R V I C E S
Campaign Strategy | Creative Direction | Brand Collateral | Video | Experience Brochures
Mandarin Oriental is a global symbol of refined hospitality, where timeless service, thoughtful design, and experiential luxury come together across iconic destinations.
A GLOBAL BRANDING AGENCY
DESIGNING MOMENTS of MEANING, TRANSLATING SERENITY, SOPHISTICATION, AND STORY into IMMERSIVE BRAND TOUCHPOINTS We partnered with Mandarin Oriental to shape a suite of creative assets that reflect the Group’s dedication to elegance and experience-led luxury. From cinematic videos and immersive brochures to editorial narratives and brand collateral, every element was crafted to embody the calm sophistication of the brand. Visuals celebrated the richness of its destinations—from spa sanctuaries and culinary journeys to wellness retreats and event spaces. Through curated storytelling and refined layouts, we conveyed a world where every detail matters and every guest touchpoint is an opportunity for wonder, emotion, and enduring connection.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T RAFFLES
S E R V I C E S
Campaign Strategy | Creative Direction | Global Seasonal Campaigns | Global UHNWI Engagement
Raffles is a global symbol of timeless hospitality, where storied heritage and refined elegance meet to create unforgettable experiences for a new generation of luxury travelers.
A GLOBAL BRANDING AGENCY
TIMELESS HOSPITALITY for a NEW GENERATION ELEVATING CAMPAIGNS that CELEBRATE ELEGANCE, STORYTELLING, and UNFORGETTABLE MOMENTS We partnered with Raffles to enhance its brand expression through campaigns crafted for Ultra High Net Worth Individuals around the world. From festive brochures and digital invitations to exclusive event collaterals, each asset reflected the signature grace, heritage, and sophistication of the Raffles experience. Seasonal campaigns were shaped through emotive storytelling and rich visual language transforming New Year’s celebrations, culinary narratives, and property experiences into moments of wonder. Every touchpoint was designed not only to engage the world’s most refined travelers but to honor and evolve the global legacy of Raffles: where the past meets the present in enduring elegance.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T THE ST. REGIS MALDIVES VOMMULI
S E R V I C E S
Campaign Strategy | Creative Direction | Global Campaigns | Brand Positioning | UHNWI Engagement
The St. Regis Maldives Vommuli is an emblem of refined island living, where avant-garde architecture meets untouched natural beauty and discreet, modern luxury.
A GLOBAL BRANDING AGENCY
A GLOBAL ICON of ISLAND INDULGENCE, CRAFTING CAMPAIGNS that RESONATE
with the WORLD’S MOST REFINED TRAVELERS
For over seven years, we have led the creative direction for The St. Regis Maldives, positioning the resort as a premier sanctuary for global ultra-high-net-worth individuals. From brand brochures and seasonal campaigns to digital advertising and art direction, each initiative reflects the resort’s architectural brilliance and serene tropical setting. Our work spans wellness narratives for the Iridium Spa, curated culinary storytelling, and elevated family experiences—each designed to inspire emotional connection and aspirational desire. Through a consistent and considered visual language, we continue to evolve the resort’s legacy as a destination of timeless indulgence, attracting the next generation of sophisticated international guests.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T VERSACE
S E R V I C E S
Event Collateral | UHNWI Engagement | Product Launch
Versace is a global icon of bold elegance and Italian glamour, where fashion, fragrance, and storytelling come together in sensual harmony.
A GLOBAL BRANDING AGENCY
A GLOBAL ICON of ISLAND INDULGENCE, CRAFTING CAMPAIGNS that RESONATE
with the WORLD’S MOST REFINED TRAVELERS
For over seven years, we have led the creative direction for The St. Regis Maldives, positioning the resort as a premier sanctuary for global ultra-high-net-worth individuals. From brand brochures and seasonal campaigns to digital advertising and art direction, each initiative reflects the resort’s architectural brilliance and serene tropical setting. Our work spans wellness narratives for the Iridium Spa, curated culinary storytelling, and elevated family experiences—each designed to inspire emotional connection and aspirational desire. Through a consistent and considered visual language, we continue to evolve the resort’s legacy as a destination of timeless indulgence, attracting the next generation of sophisticated international guests.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
UNITED STATES
EUROPE
MIAMI 1680 Washington Avenue Miami Beach, FL 33139 +1 786 862 3000
PARIS 42 Avenue Montaigne 75008 Paris +33 6 51 60 3000
GCC
ASIA
DUBAI, DOHA, SAUDI ARABIA 31st Floor, Anantara Business Tower Business Bay, Dubai +971 4 818 7274
HONG KONG 18 Harbour Road Hong Kong Island Hong Kong +852 9229 5329
webelieve@charleysignature.com
charleysignature.com
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