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or sell budget gear alongside their high-quality offerings. Instead, they’ve remained steadfast to the vision the Andersons started, and it’s paid off. Today, people identify REI based on their sterling values as much as they do for their sterling axes. As a business gets off the ground, it can be easy to chase the next big thing. A lot of entrepreneurs suffer from “shiny object syndrome,” losing sight of their original mission in the process. This strategy may work for a while, but odds are it will catch up with you. Sure, your goals will expand over time, but they should align with your original lightbulb moment. There’s an old saying in business that goes, “Niches make riches.” It’s as true today as it ever was. Like a climber scaling a tricky mountain, you need to find your foothold in business. From there, the sky’s the limit.
Every year since 1998, Fortune Magazine has named REI one of the “100 Best Companies to Work for” in America. Their focus on offering the utmost quality hasn’t gone anywhere, either. REI backs all of its products with a 100 percent satisfaction guarantee.
REI opened its first retail store in 1944. Now, as of 2017, there are 154 stores, generating over $2 billion in
revenue. Though they started as climbing specialists, the brand grew to meet the needs of outdoor adventurers of all stripes. Whether you’re a hardcore kayaker or simply someone who enjoys a casual hike, REI has you covered. While their scope has widened since their humble beginnings, the values of the company have stayed remarkably consistent. REI still holds firm to the ideals of its founders. The company is now the nation’s largest consumer cooperative,
There are two lessons that every business owner can take from this incredible story: your values. As the popularity of REI exploded, it would’ve been easy for them to transition to a
One, meet a need, and two, stick to
with over 2 million members. In addition, REI wears its values on its sleeve, contributing millions of dollars each year to wilderness conservation.
shareholder model
BOOK REVIEW
How the Influence of One Coach Transformed the Lives of 11 Individuals Success From ‘Working in Sync’
In that search, one thing became clear. Though each of the 11 had forged their own path to success, each individual credited Mitchell’s coaching as the foundation for that future success. In “Working in Sync” you have unparalleled access to that coaching. Almost as good as being under the wing of Mitchell himself, the insight in “Working in Sync” is inspiring. Through each of the 11 stories, you are left with many of the same lessons Mitchell imparted to his former rowing crew. The best thing? You can take these lessons and apply them here and now. Reading through “Working in Sync,” it quickly becomes apparent how strong Mitchell’s foundation for working as a team is. It doesn’t matter what industry you’re in or who you serve — there is something for everyone, for every leader. Whether you’ve led a team since 1986, or you’ve just had your first meeting as a leader in your organization, this is one book you don’t want to miss.
Meet Whit Mitchell, a renowned executive coach and expert on team dynamics. Mitchell has spent 30-plus years working with a vast number of businesses, from startups to Fortune 500 companies. He has worked with executives, athletes, and goal-oriented individuals to help them overcome the challenges that come with a team-based environment. Mitchell served as the coach of the Class of 1986 Dartmouth Crew. Some 25 years later, Mitchell reconnected with 11 members of his rowing team — 11 people who, since 1986, had become highly successful individuals and professionals. It was at this time in 2011 that Mitchell started piecing together “Working in Sync: How Eleven Dartmouth Athletes Propelled Their College Sports Experience into Professional Excellence.” Mitchell spent significant one-on-one time with each of the 11 in search of insight into their success after graduating from Dartmouth College.
You are a member of a team. It may be a small, close-knit team, or it may be a team of dozens or more. However, you aren’t just a member of this team. You are a leader. You set the stage for the day, the week, the month, and beyond. Your team looks to you for insight and guidance. They rely on you. But are you the best leader you can be? Are you the most effective leader? Are you a leader who lays down the foundation for the future success of the individuals on your team?
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