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69 TALCOTT RD. WEST HARTFORD, CT 06110 TROUTBROOKTREE.COM (860) 888-8472 | (860) 798-2897
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& A rborists
INSIDE
THIS ISSUE
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Reflections on Trust and Fellowship This Holiday Season
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Bundle Up and Step Out The Kousa Dogwood Deserves a Spot in Your Yard Don’t Rake Leaves on Your Weekends Apple-Cranberry Salad
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Have You Seen Us on YouTube Yet?
Building a Stronger Industry
One YouTube Video at a Time
Have you checked us out on YouTube yet? When I started our YouTube channel, it came from a simple realization: How I connect with people in person could be scaled to reach so many more. When I’m out on consults, clients are often surprised, pleasantly so, by how thorough I am, and how I take the time to not just explain tree risk or processes, but also to connect with them on a human level. That clicked for me. If I could do that face- to-face, why not bring that same energy, knowledge, and enthusiasm to a larger audience through video? The channel is about more than just trees, though that’s obviously the backbone. I dive into the processes we use, the intuitive (and sometimes counterintuitive) concepts around tree risk, and the lessons I’ve learned
in the field. But I also like to sprinkle in things I enjoy, like sales and marketing. Because at the end of the day, running an arborist business isn’t just about climbing trees or assessing risk; it’s also about building relationships, communicating value, and creating a sustainable career. For me, the channel is as much about expression as it is about education. My goal is to share concepts in a natural, honest, and useful way. Video is so much more powerful for that than just writing things down on paper. It lets me bring my ideas with energy and my enthusiasm for the industry. At this point in my career, I want to make sure I lean into that while I work on my presentation skills, improve how I express myself, and build a library of content that adds real value to clients and peers.
Scan the QR code on this page to check out our YouTube channel! Don’t forget to like and subscribe!
I hope this channel strengthens my connections in the community, raises the standard of care in the industry, and inspires others to express themselves with confidence and clarity, whether with their teams, customers, or communities. Ultimately, this is about genuine connection, so be sure to check it out! –Andrew Bachman CT Arborist S6222
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