4. Corporate Culture
Corporate Culture
The Shangri-La ‘S’ Our 'S' logo, which resembles uniquely Asian architectural forms, suggests majestic mountains reflected in the waters of a tranquil lake. Our S Logo symbolizes the personal sanctuary we seek to create for our guests. It takes on a golden hew that evokes the warm glow of sunrise.
Shangri-La Logo The refined typeface takes inspiration from Asian calligraphy as settled but purposeful gesture that renews our promise to our guests.
Shangri-La Brand Synonymous with: • Luxurious and comfortable hotel accommodation • Fine food • Caring service
Key Distinguishing Features • Convenient Locations •
Dominant Asian geographical presence
•
Attention to design elements
• Extensive function space and unique food and beverage offerings • Expansive Lobbies • Individual character reflecting the local region
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