PFAS Risk Communications | AAAS EPI Center
PFAS risk communications should begin with an understanding of the community’s viewpoints and perception of the risk from PFAS. This involves constant communication with community groups, such as public health interest groups, water treatment utilities, and environmental advocacy groups. A proactive strategy can uncover ways to build understanding, encourage adoption of solutions, change behavior, and alleviate fears and concerns. When people think they have limited control, their sense of risk and outrage may be heightened. A collaborative atmosphere can grant participants a greater sense of control 4 . Developing Your PFAS Risk Communications Plan Communication planning helps information reach your audiences in a timely, accurate, and understandable way. A PFAS Risk Communications Plan should be developed with core team members so individuals have
an opportunity to contribute to the organization’s course of action. Consider these key elements for your risk communications plan:
Figure 1 - Risk Communications Plan Key Elements for Consideration
Goals & Objectives Goals and objectives for PFAS communication efforts often focus on providing relevant and timely information to stakeholders and communicating impacts – or the risk of impacts – efficiently and accurately. If time permits, the risk communications team can facilitate organizational workshops or surveys to solidify goals and objectives for the type of PFAS situations that are most likely to arise. Once the goals and objectives have been identified, they can be paired with performance targets to guide improvements to your strategy over time. Here are some examples of relevant goals, objectives, and targets.
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