PFAS Risk Communications | AAAS EPI Center
Table 3 - Examples of Tools and Tactics EXAMPLE TOOLS AND TACTICS
PUBLIC MEETINGS
ONLINE MEETINGS
WEBPAGE
POP-UP EVENTS
Webpages dedicated to PFAS issues in your community (available in multiple languages, as appropriate) can serve as the public’s go-to source for accurate information, materials, and updates.
Well-planned public meetings can provide structured opportunities for the community to ask questions, speak to subject matter experts, and offer feedback. A public meeting may not be an ideal place to explain risk or reduce outrage and may not be accessible to everyone. Planning public meetings at venues on bus routes or locations that can be accessed by public transit should be considered to reach underserved communities that may not have transportation.
Online meetings mirror public meetings in an interactive, online format. Recordings of online meetings can be available on-demand 24/7, which is convenient for stakeholders who are unavailable during traditional public meeting hours or are unable to travel. This approach is also an ideal way to extend your reach to members of the public who may not have an interest in attending an in-person meeting, especially if it is hosted by a government entity.
Setting up an informational booth or display in casual community gathering spots and events can open up engagement to a more diverse group of individuals and is one way to engage low-interest groups, underserved communities, or those who are not being reached through other means. Pop-up meetings allow you to be proactive and go to the community instead of waiting for them to come to you.
Incorporate images and infographics with short sentences to make information accessible.
INFORMATIONAL BROCHURES
SOCIAL MEDIA
EDUCATIONAL VIDEOS
MEDIA OUTREACH
Social media can be used to share messages at any level of risk. Compelling imagery, targeting specific feeds, and geographically targeted advertising can help to hone message delivery and to reach diverse or hard to reach communities.
A visually-compelling brochure can improve information retention after in- person events or be distributed by community partners.
Video promotes high levels of information retention through an approachable, familiar medium, making it an effective, versatile tool for sharing information and calibrating people’s understanding of risk. This tool is also a good means for reaching diverse and underserved communities.
Local news media outlets are a powerful channel for fact validation and storytelling. Good relationships with local reporters, proactive news releases and media advisories, and consistent fact-based talking points can promote accurate reporting. Be sure to share information with affected people and communities.
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