Portfolio of Elegance | F&B Collection

A GLOBAL BRANDING AGENCY

PARIS LONDON NEW YORK DUBAI HONG KONG MIAMI

A GLOBAL BRANDING AGENCY

CHARLEY SIGNATURE is a GLOBAL LUXURY BRANDING AGENCY that TRANSFORMS STRATEGY into STORY and IDENTITY into PRESENCE.

A GLOBAL BRANDING AGENCY

A LEGACY of PRESTIGE WORLDWIDE

Our expertise is trusted by the world’s most prestigious names. Each collaboration is a testament to our dedication to elegance, craftsmanship, and storytelling, shaping brands that define luxury across the globe.

A GLOBAL BRANDING AGENCY

Our Elegance is our way, our journey. Shaped by craftsmanship, communication, and interaction. It is the meticulous artistry found in the finest details, the harmony between creation and expression. True elegance is woven through the mastery of artisans, the precision of design, and the poetry of form.

A GLOBAL BRANDING AGENCY

WHEREVER LUXURY LIVES, WE ARE NEAR

Elegance moves across continents, carried by those who appreciate the rare and the refined. From the opulence of Dubai to the grandeur of Paris, the timeless allure of London to the quiet vibrance of New York and Miami, our presence follows where beauty is sought and meaning is desired. Charley SIGNATURE is not defined by geography but by a global sensibility. With studios in key cities around the world, we remain close to the pulse of luxury, attuned to the nuances that inspire The One Percent and the brands they trust. Wherever your vision lives, we craft stories that unite poetry with precision and transform distinction into timeless presence.

EVERY ELEGANT STORY BEGINS WITH A CONVERSATION.

ELEGANCE IS OUR JOURNEY

A GLOBAL BRANDING AGENCY

GABLE GREEN

TIDE

SPANISH GREEN

TEAK GOLD

SOFT BLUSH

PANTONE 3302 C RGB 9 58 54 CMYK 86 48 63 60 HEX #093a36

PANTONE 435 C RGB 188 182 176 CMYK 24 22 25 3 HEX bcb6b0

PANTONE 5497 C RGB 132 145 136 CMYK 51 34 45 4 HEX #849188

PANTONE 465 C RGB 173 154 103 CMYK 33 34 68 3 HEX ad9a67

PANTONE 5245 C RGB 219 207 206 CMYK 13 16 14 0 HEX #dbcfce

JOANE

LOWE

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 ! ? @ # $ % ^ &

A GLOBAL BRANDING AGENCY

AT FOUR SEASONS DOHA

A GLOBAL BRANDING AGENCY

PRIMARY FREIGHT NEO CONDENSED LIGHT ABCDE ABCDE SECOND FREIGHT SANS MEDIUM + REGULAR

PALETTE

PANTONE 130 C C0 M35 Y95 K0 R242 G173 B46 #F2AD2E

SOLA

PANTONE 1345 C C0 M20 Y70 K0 R245 G199 B107 #F5C765

BASK

PANTONE 7527 C C15 M15 Y30 K0 R219 G204 B176 #DBCCB0

SAND

C0 M3 Y10 K0 R252 G245 B229 #FCF5E5

LIGHT

PANTONE 2467 C C35 M50 Y70 K15 R150 G115 B84 #967354

HAZE

PANTONE 7533C C60 M65 Y75 K75 R41 G28 B18 #291C12

ARABICA

A GLOBAL BRANDING AGENCY

PRIMARY FONT

CANELA LIGHT

AaBbCc

Riviera

Cashmere

Tuscan Sun

Sea Foam

PMS 7685 C C100 M90 Y0 K20 R34 G63 B149 #223F95

PMS 7534 C C2 M4 Y10 K0 R248 G240 B225 #F8F0E1

PMS 141 C C10 M30 Y95 K0 R255 G171 B45 #E1AB2D

PMS WHITE C0 M0 Y0 K0 R255 G255 B255 #FFFFFF

AaBbCc SECOND FONT ACUMIN CONDENSED BOOK

A GLOBAL BRANDING AGENCY

GOLD RGB 211 186 139 CMYK 14 20 37 3 HEX D3BA8B

GREY

LE CARRE

RGB 80 82 87 CMYK 57 42 38 27 HEX 505257

SAND

UMBER

RGB 200 192 175 CMYK 19 16 21 3 HEX C8C0AF

RGB 227 225 221 CMYK 10 8 10 0 HEX E3E1DD

A GLOBAL BRANDING AGENCY

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Used for body copy 1234567890 Aa LOEW REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

A GLOBAL BRANDING AGENCY

EXOTIC JAZZ BAR

A GLOBAL BRANDING AGENCY

JUNGLE #344f02

Aa Aa TYPEFACE GOTHAM STYLE BOOK TYPEFACE DIDOT STYLE DISPLAY

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

SHADOW #000000

SUNSHINE #ecb852

TROPICAL #9b2123

MUMBLE #DC620D

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

TYPOGRAPHY

PRIMARY FONT SALERNOMI J AaBbCc ROMAN PROXIMA NOVA AaBbCc AaBbCc LIGHT THIN SECONDARY FONT

TANGERINE

WARM IVORY

BLACK

CHIFFON

PANTONE C3 M69 Y100 K0 R236 G112 B26 #EC701A

PANTONE C0 M12 Y31 K0 R255 G224 B180 #FFE0B4

PMS BLACK C0 M0 Y0 K100

PANTONE C0 M2 Y10 K0 R255 G247 B229 #FFF7E5

R0 G0 B0 #000000

A GLOBAL BRANDING AGENCY

DUMPLING #EED09F

LUCKY RED #D63D2B

LIME #D9D451

OCEAN #3A7AA6

A GLOBAL BRANDING AGENCY

BRUSHED CHAMPAGNE

PALE SILVER R207 G197 B187 | C19 M19 Y24 K0 HEX #CFC5BB | PANTONE 4755C

AZTEC GOLD R199 G150 B83 | C22 M41 Y78 K2 HEX #C79653 | PANTONE 7511C

CHAMOISEE R154 G124 B94 | C37 M47 Y66 K11 HEX #9A7C5E | PANTONE 4725C

GUNMETAL BLUE R21 G40 B47 | C86 M67 Y58 K64 HEX #15282F | PANTONE 303C

PRIMARY FONT ESMERALDA PRO

SECONDARY FONT FUTURA PT

ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890

A GLOBAL BRANDING AGENCY

TYPOGRAPHY

PRIMARY FONT HELVETICA BOLD AaBbCc BOLD HELVETICA LIGHT AaBbCc LIGHT SECONDARY FONT

MAKANI MAUVE

LIGHT BEIGE

HONEY GOLD

SAGE

PANTONE C3 M69 Y100 K0 R236 G112 B26 #EC701A

PANTONE C0 M12 Y31 K0 R255 G224 B180 #FFE0B4

PMS BLACK C0 M0 Y0 K100

PANTONE C0 M2 Y10 K0 R255 G247 B229 #FFF7E5

R0 G0 B0 #000000

A GLOBAL BRANDING AGENCY

C L I E N T L’AMBROISIE

S E R V I C E S

Campaign Strategy | Creative Direction | Launch Campaign | Advertising

L’Ambroisie is a legendary name in global haute cuisine, holding three Michelin stars since 1988. Its debut at The 13 Hotel in Macau marks a rare union of French culinary heritage and Asian luxury.

A GLOBAL BRANDING AGENCY

INTRODUCING PARISIAN GASTRONOMY, to ASIA’S MOST DECADENT ADDRESS For L’Ambroisie’s arrival at The 13 Hotel, we designed a full launch campaign targeting ultra-high-net-worth individuals, royals, and global tastemakers. Through refined print materials, elegant advertising, and digital storytelling, the campaign conveyed the gravity of this historic moment bringing one of the world’s most exclusive dining experiences to Macau. Creative direction emphasized French craftsmanship, timeless excellence, and the art of indulgence. Every detail expressed more than fine dining; it extended a once-in-a-lifetime invitation to experience a legacy of culinary perfection.

A GLOBAL BRANDING AGENCY

AVENIR

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 ! ? @ # $ % ^ & A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 ! ? @ # $ % ^ &

BURNT ORANGE #C74227

MORNING BLUE #0096A9

THAT GREEN #07644D

CANVAS BEIGE #D7D8CE

A GLOBAL BRANDING AGENCY

PRIMARY

CHAPMAN

MEDIUM

ABCDE

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 ! ? @ # $ % ^ & A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 ! ? @ # $ % ^ &

SECONDARY

REGULAR | ITALIC | BOLD

CENTURY GOTHIC

abcde

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 ! ? @ # $ % ^ &

APRICOT

OLIVE

WARM IVORY

NATURAL

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 ! ? @ # $ % ^ &

PANTONE 1385C C 17 M 56 Y 96 K 3

PANTONE 2409C

PANTONE 2309C C 0 M 7 Y 24 K 0

PANTONE 7504C

C 67 M 51 Y 83 K 51

C 35 M 45 Y 60 K 7

A GLOBAL BRANDING AGENCY

ACUMIN VARIABLE CONCEPT

PRIMARY

LIGHT | REGULAR | ITALIC | BOLD

ABCDE

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 ! ? @ # $ % ^ & A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 ! ? @ # $ % ^ & A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 ! ? @ # $ % ^ &

SECONDARY

REGULAR | ITALIC | BOLD

MAISON NEUE

ABCDE

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 ! ? @ # $ % ^ & A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 ! ? @ # $ % ^ &

WHITE CHOCOLATE

DUSTY ROSE

DARK TAN

MIDNIGHT

#EDE0D6

#A3836B

#7D5B3A

#1A2D37

A GLOBAL BRANDING AGENCY

UNITED STATED

EUROPE

MIAMI 1680 Washington Avenue Miami Beach, FL 33139 +1 786 862 3000

PARIS 42 Avenue Montaigne 75008 Paris +33 6 51 60 3000

GCC

ASIA

DUBAI, DOHA, SAUDI ARABIA 31st Floor, Anantara Business Tower Business Bay, Dubai +971 4 818 7274

HONG KONG 31st Floor, Anantara Business Tower Dubai, UAE +971 4 818 7274

webelieve@charleysignature.com

charleysignature.com

A GLOBAL BRANDING AGENCY

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