ROLE SUMMARY
Reporting to the Head, and a key member of the Sir William Perkins’s School Senior Leadership Team, this role is an exciting opportunity for an experienced marketing and communications professional. The Director of Marketing and Admissions will be responsible for a team encompassing pupil admissions, marketing, alumnae, events and digital communications. While the role is a strategic one, it will also require an aptitude for the process and detail that are part of the successful management of an independent day school. The Director of Marketing and Admissions will take the lead in developing and delivering innovative marketing, communications and student recruitment strategies for the School, providing inspiring and motivational leadership for the marketing, communications and admissions team.
The ideal candidate will have a demonstrable track record in strategic marketing, communications and brand management gained from within or outside the education sector. The individual will have sound knowledge of the independent educational landscape and a keen understanding of the factors which drive parents/ carers to consider and invest in an independent education for their children. The successful candidate will be an articulate, persuasive and credible ambassador for the School and be able to work with a wide range of people to lead and manage change. The individual will have the ability to apply sound marketing and communications principles to the School’s particular context by thoroughly researching both target audiences and the dynamics of the highly competitive south-east and national marketplace.
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