PRIMARY PURPOSE
• Work with the Head to develop the strategic plan for the School as a whole. • Devise and implement an innovative marketing and communications strategy which effective l y differentiates the School and which will deliver agreed long-term student roll targets – increasing the number, calibre and diversity of the applicants. • Work with the Head of Admissions, to ensure the optimum fil l for the School, monitoring and, where necessary, responding to key market trends via effective s trategies and tactical marketing plans. • Act as custodian of the Sir William Perkins’s School brand, assuming primary accountability for articulating and enhancing the School’s brand and values to a wide range of audiences, to further its regional and national profile and t o widen its student recruitment reach.
• Oversee marketing and communications across the entire Sir William Perkins’s School community, with a view to strengthening the overall standing and reputation with all key stakeholders and to harness their advocacy and support. • Build excellent relationships with key press and PR outlets regionally and nationally to ensure the School is effective l y represented and its reputation managed and enhanced. • Seek opportunities for the School to contribute to and comment on relevant educational debates. • Lead, inspire, motivate and professionally develop the Marketing, Communications and Admissions team.
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