KEY RESPONSIBILITIES
• Keep abreast of and advise the Senior Leadership Team on trends in the independent education sector in the UK. • Develop and implement the communications and public relations strategy by raising awareness and differentiation across key markets – local, regional and national, developing appropriate strategies for both offline a nd digital media. Pupil Recruitment and Admissions • Ensure seamless customer journeys for all key stakeholder groups via direct and digital channels; working closely with the Head of Admissions to automate the Admissions process to allow for paperless admissions. • In close liaison with the Head of Admissions, develop the School’s feeder school strategy via a targeted outreach programme. • Assume overall responsibility for all recruitment-led activities and events, including open days, taster days and feeder school events while encouraging significant input from the Head of Admissions.
Strategy and Planning • Develop, manage and implement the School’s strategic marketing and communications plans in conjunction with its strategic priorities. • Develop and implement an innovative marketing and communications strategy that builds and differentiates Sir William Perkins’s core strengths and which develops new opportunities in a highly competitive and dynamic market place. • Develop and manage a detailed action and resource plan to support the marketing strategy. • Monitor and report all high-level metrics,
proactively commissioning research and using data to devise appropriate
interventions, revising strategies and tactical marketing and communications plans as required. • Develop and communicate the Sir William Perkins 's brand and associated aims and messages, ensuring consistency across the School community.
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