• Manage, promote and protect the School’s brand guidelines providing overall editorial and design control across all communications and advertising media, with particular emphasis on all mass communications that are sent out from the School. • Maximise PR opportunities via strong relationships with local and, where appropriate, national media and develop opportunities for the School to engage in and comment on relevant debates within education. • Manage all aspects of our alumnae body the ‘Perkonian Network’, maintaining relationships via enews and social media campaigns, and ensuring engagement between former students and our current student body via a series of networking events. The post holder should also seek opportunities for fundraising potential. Monitor and report all high-level metrics, proactively commissioning research and using data to devise an appropriate tactical marketing response when required.
Marketing & Communications
• Collaborate with the Head and the Senior Leadership Team to develop the strategic plan for the School. • Implement and develop our innovative marketing and branding strategy, currently in its early stages, to differentiate SWPS effectively and deliver agreed long-term student roll targets. • Work closely with our newly appointed creative agency to deliver effective campaigns on time and on budget. • Act as custodian for the Sir William Perkins’s brand, assuming primary responsibility for articulating and promoting the School’s brand values to a wide range of audiences. • Maintain and increase the reputation of the School among the entire SWPS community, harnessing the support and advocacy of all key stakeholders: staff, students, parents and governors. • Review and develop the School’s print and online marketing material in close collaboration with the Head and provide strategic oversight of the SWPS website while directing the Digital Communications Officer in its evolution and management. • Develop a comprehensive Digital Marketing Strategy, working with the Digital Communications Officer to manage digital marketing channels, including SEO, PPC, CRM, social media and email marketing. Strategy should have a focus on tracking and analysis in an effort to drive enquiries.
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