THE PERSON
The Director of Marketing and Admissions will have a high profile within the School and will carry significant responsibilities. They will thrive on the opportunity to define clear strategy and implement and monitor its effectiveness skil l fully. The individual will have con fi dence and presence but demonstrate fl exibility and subtlety, in order to successfully engage sta ff and others in the delivery of the strategic aims. This will have many of the following key skills, experience and attributes: Quali fi cations and Experience • Good university degree • Recognised marketing qualific a tion or equivalent relevant strategic-level marketing or related commercial experience. • Strong leadership and management experience combined with good commercial awareness. • Genuine interest in educational issues and empathy with the independent sector. • Demonstrate experience of engaging and building relationships with stakeholders. • Experience of developing, implementing and monitoring strategic plans, combined with a good array of technical marketing skills
including digital marketing experience. • Experience in leading and managing sta ff and development of an open and supportive working environment. • Prior professional experience in a School environment, whilst helpful, is not essential. Leadership & Management skills • Ability to translate an ambitious vision into meaningful plans and objectives and gain commitment from the staff c ommunity. • Capable of systematically analysing performance, the market and competitors. • Highly articulate communicator with outstanding interpersonal skills. • Ability to manage projects with conflicting demands and timescales. • Strong team leader with a fl e xible, hands-on attitude to work and meticulous attention to detail. • Highly numerate with excellent IT skills, including understanding of social media, digital marketing and modern website design.
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