BOUTIQUE
BOUTIQUE
We’ve opened the doors of a brand new Elite Gallery with 200sqm of space on Vevey market square. Residents of the Riviera are welcome to come and try out our beds in a relaxed environment – here at Elite, we allow our customers plenty of time to choose their bed or mattress. Elite Gallery opening
E lite products are hand- made in Aubonne, so it was only natural for us to enlist a top craftswoman for our window display. For six years now, Mélanie Sunier has been building up her independent business based around decoration, events and graphic design, with a focus on top-end customers. For Elite,
Mélanie sought to create a dreamlike atmosphere blending soft colours and stylised illustrations by graphic designer Luc Pugin that invite flights of fancy whilst also paying tribute to the identity of Vevey. The young artist came up with the decoration from start to finish, from initial research and sketch drawings through to working with a jigsaw, painting, cladding certain items with fabric
and then putting the whole thing together. LED lighting has also been incorporated to add a further sense of depth and movement. The result is just what you’d expect from all that hard work: restrained, elegant and colourful!
Zurich
mel-edg.com
New address
Vevey
On March 6, 2025, we opened a new space entirely dedicated to our handcrafted bedding, just steps away from Zurich’s famous Bahnhofstrasse. While many brands are retreating from urban centers, our Maison has been investing for years in boutique galleries located in the heart of the city. A strategy that’s paid off: the family-owned company, founded in 1895 on the shores of Lake Geneva, is celebrating its 130 th anniversary this year. U nder the lens of celebrity photographer Anoush Abrar, guests had fun striking a pose on the anniversary bed Square. A festive and joyful evening brought to life by the jazzy sounds of Patricia Seidl.
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