Eliteness #05 - EN

BOUTIQUE

Zurich

New address

On March 6, 2025, we opened a new space entirely dedicated to our handcrafted bedding, just steps away from Zurich’s famous Bahnhofstrasse. While many brands are retreating from urban centers, our Maison has been investing for years in boutique galleries located in the heart of the city. A strategy that’s paid off: the family-owned company, founded in 1895 on the shores of Lake Geneva, is celebrating its 130 th anniversary this year. U nder the lens of celebrity photographer Anoush Abrar, guests had fun striking a pose on the anniversary bed Square. A festive and joyful evening brought to life by the jazzy sounds of Patricia Seidl.

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