— It’s a Real Thing! Phat Pharmer Wine
of this was we got to know our customers on a more personal basis, which resulted in a friendlier relationship between the Inn personnel and our guests. All good!
The story of Phat Pharmer wine is a wonderful tale of shifting tastes, great customer experiences, and understanding unique market trends and capitalizing on those singular customer segments with a product that brings both joy for the consumer and profitability for the small business. It’s a win-win, so to speak. But let’s start at the beginning of this tale of how we got to have Phat Pharmer Wine. It was during the holiday party season a few years back — November through January — here at the Claremont Inn. We had just introduced our handmade wines to our guests, so this would have been the winter of 2011. We had been doing Holiday parties for families, friends, organizations, and businesses here in eastern Colorado since 1996, so we had built up quite a solid base of loyal holiday celebrators. This is beer-drinking, whisky-sipping country, so we knew we had a challenge with introducing this audience to the handcrafted wine that is made at the Claremont Inn & Winery. The wines were warmly embraced, and the guests could not believe that there could be a wine that they actually liked! So, over the next few years, the party business grew and more people embraced the notion of a party at the Inn that was going to feature wonderful wine, good food, and a fun tasting experience. Because wine was new for most partygoers, we found that during the wine tasting portion of these parties, we were delivering an educational and entertaining experience. The wonderful side effect Here’s another avocado delight. It’s great on bruschetta toasts or as a dip for veggies and chips, and it is so easy! We also used this to make a super egg and tuna salad. Just add some tuna, hard-boiled eggs, celery, capers, and chopped onions with enough of the Avocado and Anchovy dip to bind it together, and there you have a quick, delicious bite! Be sure to store it with cellophane wrap pressed down tightly right on top of the dip. This helps keep the top from turning dark. Chef Dave’s Avocado and Anchovy Dip
At one of these parties, one of our whiskey-to-dry red wine converts said to me, “You know what, Harry? You need to name a wine ‘Fat Farmer,’ and the description should be simply ‘Full- Bodied Red.’” Well, I loved it and put into motion the approval process with the federal government to get this wine approved. Some of the best ideas come from your customers. As business owners, you need to constantly listen and provide a natural environment for capturing these nuggets. So, here we are in 2017 with Phat Pharmer wine selling out in its first release. Thank you, Mr. Ritchey! Can you guess who buys it and why? Don’t be sad that you did not get a bottle or two of this full- bodied red; a new release of Phat Pharmer is due in the Fall! Oh, and I know you are wondering about the spelling change. That is a whole other process within the Claremont Inn & Winery Marketing Machine and the subject for a future Newsletter Article on Market Introduction. Phat Pharmer wine — It’s a Real Thing!
Harry The Vinter at the Inn
Ingredients •
1 ripe avocado, peeled and seeded
• • • • • •
1 cup mayonnaise
2 tablespoons fresh tarragon
¼ cup parsley
6 anchovy fillets, rinsed and patted dry 1 tablespoon fresh-squeezed lemon juice
1 tablespoon Dijon mustard
Directions 1. Blend all ingredients in food processor until almost smooth with flecks of herbs. (Add salt, if necessary, though the anchovies usually contribute enough.)
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