INSTITUTES AND RESEARCH CENTRES
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The marketing and promotion of the UWI Mona WJC as an innovative, diverse, and student-centred University space within which aspirants could “Find Your Bold” was further expanded to include active participation in community-based social and cultural events hosted by both public and private organizations across the entire Western half of Jamaica. There were also special advertising and public relations activities in local, mainstream and social media spaces. Of particular note was the introduction of a Community Media and Open Information Day by the CARIMAC students. This featured a Caribbean community media symposium, a public lecture, and outside broadcasts with two radio stations all of which brought significant presence, attention, and interest to the WJC. The general thrust was to position the WJC as an agile and responsive communi- ty-focused place for successfully realizing personal and professional goals. So while there was an increased presence of the third and fourth year nursing students at several community outreach and health & wellness activities across the region, the UWISON was also conducting interviews and making offers earlier than traditionally obtained in direct response to the market concerns about late notice of admissions. PUBLICATIONS • Obika , A. (2023). “Toward a Governance Model for the Caribbean Film Industry: An Exploration of the Jamaican Film Industry.” The Journal of Communication and Media Studies 8(2): 1–9. doi:10.18848/2470-9247/CGP/v08i02/1-9.
ALIGNMENT
BUILDING PARTNERSHIPS. STRENGTHENING SOCIETY Some new and ongoing initiatives that kept the flag of the academy flying at respectable levels emerged from advancing the dialogue with industry players and international partner universities and colleges regarding the design of specialized undergraduate degrees and certification programmes. Interest remains strong in engineering, culture and entertainment management, media design and production, human resource development, and mental health leadership. The signing of the corporation agreement with CHEC (January 31) to construct a civil engineering lab at our Irwin property, the UWI Global Health Institute and Partners Meeting held in Kingston (March 10) and the Tourism Educators Forum in Montego Bay (April 21), as well as the participation of James Madison University in our International Study Visit Programme (July 8–31) are signals of great potential for the future.
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