2020 New Store Performance Analysis

By Owner Rating

Avg Retail Hardware SQFT

Avg Trans Count

Avg Sales/ SQFT

Avg Trans Count/ Day

Avg % to Proforma

Avg GM% (based on Ace Valid SKUS)

Store Count

Avg Year 1 Sales

Avg Ticket

Owner Rating

BRANCH

210 $1,432,615 10,369 62,078 $144.18 $22.63 174 43.8% 116% 3 $1,179,694 9,900 47,582 $116.66 $24.05 132 41.5% 113% 21 $1,351,707 10,895 58,459 $129.17 $22.61 163 44.0% 104% 105 $1,430,576 10,452 62,063 $140.64 $22.57 173 44.0% 116% 78 $1,478,109 10,080 64,094 $155.91 $22.68 181 43.6% 121% 100 $1,139,086 8,970 51,438 $132.58 $22.25 144 42.8% 109% 7 $955,695 10,207 47,231 $95.78 $19.91 134 43.4% 72% 14 $963,134 8,599 44,662 $126.36 $21.58 124 43.3% 98% 42 $1,084,803 8,634 51,065 $132.29 $21.52 142 43.1% 105% 37 $1,301,975 9,258 55,222 $142.21 $23.76 155 42.1% 124%

1 - 1.9 (ineffective)

2 - 2.9 (not very effective)

3 - 3.9 (effective) 4+ (very effective) NEW INVESTOR 1 - 1.9 (ineffective)

2 - 2.9 (not very effective)

3 - 3.9 (effective) 4+ (very effective)

• However, there is a positive correlation between more effective owners and performance metrics for both new investor and branch stores. • Particularly for new investors, more effective owners are more likely to meet or exceed proforma. • Owner rating is based on an average of scores from 9 different categories ranked 1-5 by DMs (entrepreneurship, leadership, salesmanship, accounting acumen, customer service, operational efficiency, delegation, time management, people development) – therefore, the specific nature of this score is a better success indicator than operator type which is more broad.

*Sales per square foot is based off of total retail selling space

Stores opened from January 2015 – January 2020

**GM% is based off of Ace RSC stocked items only ***Includes only stores that had this question answered on new store survey

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