2020 New Store Performance Analysis

By Density Class

Avg Retail Hardware SQFT

Avg Trans Count

Avg Sales/ SQFT

Avg Trans Count/ Day

Avg % to Proforma

Avg GM% (based on Ace Valid SKUs)

Store Count

Avg Year 1 Sales

Avg Ticket

Density Class

Rural

51 $1,403,169 8,976 55,940 $158.82 $24.53 157

43.3% 131%

Suburban

157 $1,407,605 10,626 62,908 $135.39 $21.73 175

43.4% 111%

Suburban Fringe

83 $1,172,904 9,812 51,439 $123.93 $23.13 145

42.6% 112%

Urban

15 $1,233,822 7,569 59,244 $177.23 $20.39 166

48.1% 92%

Hyper-Urban

4 $1,585,937 5,100 73,173 $309.07 $22.08 202

51.2% 97%

Grand Total

310 $1,337,928 9,917 58,646 $140.44 $22.50 164

44% 114%

• While Suburban is the most common location for our new stores, Urban and Hyper-Urban stores perform better across the majority of metrics (note: urban and hyper-urban sample size is much smaller)

• Urban and Hyper-Urban stores are a smaller store footprint on average, which typically generate higher sales/sq ft.

*Sales per square foot is based off of total retail selling space

Stores opened from January 2015 – January 2020

**GM% is based off of Ace RSC stocked items only

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