2020 New Store Performance Analysis

By Competition Level

Avg Retail Hardware SQFT

Avg Trans Count

Avg Sales/ SQFT

Avg Trans Count/ Day

Avg % to Proforma

Avg GM% (based on Ace Valid SKUs)

Store Count

Avg Year 1 Sales

Avg Ticket

Comp Level

High Comp

91 $1,417,190 10,093 61,162 $138.92 $22.30 171

43.2% 106%

Low Comp

219 $1,304,993 9,844 57,601 $141.07 $22.59 161

43.6% 117%

Grand Total

310 $1,337,928 9,917 58,646 $140.44 $22.50 164

44% 114%

• Stores with Low Comp slightly outperform those with High Comp in terms of Sales/SQFT and % to Proforma

• High Comp means the Ace store has 1 Big Box store within a 3-mile radius or 2 Big Boxes with a 5-mile radius • Low Comp means any other stores than those in the High Comp category

*Sales per square foot is based off of total retail selling space

Stores opened from January 2014 – January 2019

**GM% is based off of Ace RSC stocked items only

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