2020 New Store Performance Analysis

By Price Level

Avg Retail Hardware SQFT

Avg Trans Count

Avg Sales/ SQFT

Avg Trans Count/ Day

Avg % to Proforma

Avg GM% (based on Ace Valid SKUS)

Pricing Format

Store Count

Avg Year 1 Sales

Avg Ticket

Ace Retail

95 $1,223,838 9,872 56,662 $133.92 $21.67 159

41.3% 114%

Level 1

167 $1,365,109 10,239 58,775 $135.97 $22.82 165

43.8% 114%

Level 2

44 $1,516,047 8,730 64,509 $176.73 $23.00 179

47.0% 112%

Grand Total

310 $1,337,928 9,917 58,646 $140.44 $22.50 164

44% 114%

• As pricing level increases, stores are able to obtain a higher level on most key metrics.

• Stores at Level 2 pricing are smaller stores on average, which typically generate higher average sales/sq ft.

*Sales per square foot is based off of total retail selling space *GM% is based off of Ace RSC stocked items only *Price Level was determined from Ace-housed data obtained at store activation. Pricing level for stores with differing pricing levels by department is based on the pricing level most prominent among the departments.

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