Competitive Level by Price Level
Avg Retail Hardware SQFT
Avg Trans Count
Avg Sales/ SQFT
Avg Trans Count/ Day
Avg % to Proforma
Avg GM% (based on Ace Valid SKUS)
Pricing Format
Store Count
Avg Year 1 Sales
Avg Ticket
Ace Retail
26 $1,152,461 9,367 53,978 $129.53 $21.67 151
40.3% 102%
High Comp
Level 1
48 $1,591,240 10,942 64,712 $140.27 $23.52 181
43.5% 115%
Level 2
16 $1,392,073 9,046 64,688 $154.48 $20.02 181
46.8% 92%
Ace Retail
69 $1,250,733 10,062 57,673 $135.58 $21.67 162
41.7% 118%
Low Comp
Level 1
119 $1,273,896 9,955 56,380 $134.23 $22.54 158
43.9% 114%
Level 2
28 $1,586,890 8,549 64,407 $189.44 $24.70 178
47.0% 124%
Grand Total 310 $1,337,928 9,917 58,646 $140.44 $22.50 164
44% 114%
• High comp stores at Level 2 pricing has a lower average ticket than Level 1 or Ace Retail.
• As expected, gross margin increases as pricing levels increase.
*Sales per square foot is based off of total retail selling space *GM% is based off of Ace RSC stocked items only *Price Level was determined from Ace-housed data obtained at store activation. Pricing level for stores with differing pricing levels by department is based on the pricing level most prominent among the departments. High Comp means the Ace store has 1 Big Box store within a 3-mile radius or 2 Big Boxes with a 5-mile radius Low Comp means any other stores than those in the High Comp category
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