2020 New Store Performance Analysis

Competitive Level by Price Level

Stores matured in 2020

Avg Retail Hardware SQFT

Avg Trans Count

Avg Sales/ SQFT

Avg Trans Count/ Day

Avg % to Proforma

Avg GM% (based on Ace Valid SKUS)

Pricing Format

Store Count

Avg Year 1 Sales

Avg Ticket

Ace Retail

12 $1,252,506 10,391 55,365 $131.63 $22.75 153

39.8% 104%

High Comp

Level 1

14 $2,129,491 11,733 74,064 $163.99 $27.70 207

42.1% 137%

Level 2

6 $2,061,530 11,279 90,321 $191.72 $21.39 250

46.6% 106%

Ace Retail

9 $1,440,488 9,313 55,819 $157.55 $25.82 155

40.7% 123%

Low Comp

Level 1

15 $1,519,728 9,807 53,990 $150.80 $26.86 151

43.4% 123%

Level 2

4 $2,242,656 10,205 80,995 $205.64 $29.29 226

43.9% 156%

Grand Total 60 $1,699,051 10,473 64,657 $158.80 $25.70 180

42.3% 123%

• Among stores maturing in 2020, stores at Level 2 pricing also have a lower average ticket than stores at Level 1 or Ace Retail pricing level.

25 • However, stores both in low comp and high comp markets at Level 2 pricing generate higher average daily transactions than stores at other pricing levels. *Sales per square foot is based off of total retail selling space *GM% is based off of Ace RSC stocked items only *Price Level was determined from Ace-housed data obtained at store activation. Pricing level for stores with differing pricing levels by department is based on the pricing level most prominent among the departments. High Comp means the Ace store has 1 Big Box store within a 3-mile radius or 2 Big Boxes with a 5-mile radius Low Comp means any other stores than those in the High Comp category

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