Competitive Level by Price Level
Stores matured in 2020
Avg Retail Hardware SQFT
Avg Trans Count
Avg Sales/ SQFT
Avg Trans Count/ Day
Avg % to Proforma
Avg GM% (based on Ace Valid SKUS)
Pricing Format
Store Count
Avg Year 1 Sales
Avg Ticket
Ace Retail
12 $1,252,506 10,391 55,365 $131.63 $22.75 153
39.8% 104%
High Comp
Level 1
14 $2,129,491 11,733 74,064 $163.99 $27.70 207
42.1% 137%
Level 2
6 $2,061,530 11,279 90,321 $191.72 $21.39 250
46.6% 106%
Ace Retail
9 $1,440,488 9,313 55,819 $157.55 $25.82 155
40.7% 123%
Low Comp
Level 1
15 $1,519,728 9,807 53,990 $150.80 $26.86 151
43.4% 123%
Level 2
4 $2,242,656 10,205 80,995 $205.64 $29.29 226
43.9% 156%
Grand Total 60 $1,699,051 10,473 64,657 $158.80 $25.70 180
42.3% 123%
• Among stores maturing in 2020, stores at Level 2 pricing also have a lower average ticket than stores at Level 1 or Ace Retail pricing level.
25 • However, stores both in low comp and high comp markets at Level 2 pricing generate higher average daily transactions than stores at other pricing levels. *Sales per square foot is based off of total retail selling space *GM% is based off of Ace RSC stocked items only *Price Level was determined from Ace-housed data obtained at store activation. Pricing level for stores with differing pricing levels by department is based on the pricing level most prominent among the departments. High Comp means the Ace store has 1 Big Box store within a 3-mile radius or 2 Big Boxes with a 5-mile radius Low Comp means any other stores than those in the High Comp category
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