5.0 Management Report (cont'd)
Learnings
Assess which form of communication work best with individual volunteers Volunteer appreciation is important and should be consistent across all forms of volunteerism. Volunteer appreciation event planned for April 2023. Better Impact has tools that are underutilized at this point. Look into ways to build efficiencies into onboarding and management processes Some volunteers remain resistant to in-person gatherings The Bow Valley will experience ongoing volunteer turnover due in part to the transient nature of this community.
Communications & Marketing Achievements
Newsletter: Growth in readership of the monthly newsletter month-over-month. Refined process for editorial content development. Consistent delivery of the newsletter to audiences across digital channels. Refinement to the “look” of the newsletter started in January 2023. Social/Digital: Growth in social and digital audiences, year-over-year, with particular focus on the LinkedIn platform in 2022/2023 to connect with business professionals and corporations. Ongoing creation of social media content processes integrating the growing PCSBV team. Refinement of website functionality with implementation of “live” events calendar function. Search Engine Optimization (SEO) refinements continue. General Communications: Refined messaging and brand guide in 2022/2023 with ongoing refinement into 2023. Process for ad buys and delivery is solidly in place as well as outreach channels to partners when PCSBV has announcements/messaging to share with partners. Successfully delivered an impactful ad buy in spring 2022 to raise awareness in the regional market. Events: Successful delivery of virtual events, including the AGM (June 2022), Dr. Kathryn Mannix presentation (June) and Dr. Sammy Winemaker (November). Support to planning for 2023 key activations (underway). Government Relations (GR): Ongoing monitoring and support to government relations activities – locally with land use discussions, and provincially and federally with palliative care Government of Alberta (GoA) initiatives, leadership changes, and elections. Operations: Process refinement for team support including implementation of the “creative brief “to ensure creative needs are well thought through, organized, clear, and communicated correctly to all involved in a timely fashion.
Learnings
Inventory of all communications materials will be undertaken and stored in a common location for all so that current products are being used by all in PCSBV for consistency, including providing revised branded templates for common products. Website needs constant updates to align with language in communication documents Consistency in leadership will allow for consistency in material brand management. Post-COVID opportunity to secure PCSBV image inventory for 2023 events and activities that can be used for materials. Planning for direct marketing campaign to support the capital campaign for 2023 and beyond.
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