2025 Yasubee Brand Overview

BRAND OVERVIEW

BRAND OVERVIEW

DELICIOUSNESS IN THE U.S. For over 70 years Yasubee has been sharing the Secrets of Deliciousness by providing top notch Tsukemen and Ramen in over 80 locations in Japan. With handmade fresh noodles and a delicious savory broth, Yasubee has become a symbol for quality, deliciousness noodles with all who enjoy ramen. WHAT IS TSUKEMEN? Tsukemen (Japanese: つけ麺 , English: "dipping noodles") is a playful noodle dish where you dip chewy, al dente noodles into a rich, umami-packed dipping sauce for a burst of flavor with every bite. The interactive experience lets you savor the contrast between the warm, savory broth and the cool, firm noodles, making each mouthful a delightful adventure.

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BRAND OVERVIEW

OUR MENU

TSUKEMEN Chilled, bouncy noodles paired with our savory Shoyu or Miso broth and a soft-boiled egg for a deliciously satisfying dip.

RAMEN Flavor-packed Shoyu or Miso broth with pork for a comforting bowl of traditional flavors.

DONBURI Savory rice bowl topped with choice of Karaage, Chashu, or Katsu and assorted toppings.

SMALL PLATES We have a range of small dishes for our customers to complete their meal and enjoy the Taste of Tokyo.

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BRAND OVERVIEW

THE 5 SECRETS OF DELICIOUSNESS

FRESH INGREDIENTS

SIGNATURE NOODLES

SAVORY BROTH

HOMEMADE CHILI OIL

FLAVORFUL TOPPINGS

We source all our ingredients locally to ensure they meet our rigorous standard for freshness.

True to our Japanese heritage, we believe the noodle must have the perfect texture and flavor to craft a delicious meal.

Our Tsukemen dipping broth is packed with savory flavor to maximize the umami flavor.

Our handmade chili oil will give a little extra kick to your meal.

Mix and match your favorite toppings for new creations during every visit.

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DUAL CONCEPT

A BEAUTIFUL HARMONY Yasubee is proud to partner with Kung Fu Tea, America’s Bubble Tea, to introduce this storied brand to the wider-American market. United by a shared passion for authentic flavors and culinary excellence, we believe that the irresistible combination of savory ramen and sweet boba is the next big obsession in the U.S. Get ready to experience a match made in foodie heaven! In 2025, Yasubee US plans on opening 20+ locations across New York, New Jersey, Pennsylvania, and Illinois.

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QUICK SERVICE

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FULL SERVICE

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YASUBEE IN JAPAN

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589 8th Ave 15 Fl New York, NY 10018 Email: sales@kfteausa.com Tel: 855.538.9888 © 2025 KUNG FU TEA. ALL RIGHTS RESERVED.

YASUBEE RAMEN

@YASUBEERAMEN

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