2025 Yasubee Brand Overview

BRAND OVERVIEW

DELICIOUSNESS IN THE U.S. For over 70 years Yasubee has been sharing the Secrets of Deliciousness by providing top notch Tsukemen and Ramen in over 80 locations in Japan. With handmade fresh noodles and a delicious savory broth, Yasubee has become a symbol for quality, deliciousness noodles with all who enjoy ramen. WHAT IS TSUKEMEN? Tsukemen (Japanese: つけ麺 , English: "dipping noodles") is a playful noodle dish where you dip chewy, al dente noodles into a rich, umami-packed dipping sauce for a burst of flavor with every bite. The interactive experience lets you savor the contrast between the warm, savory broth and the cool, firm noodles, making each mouthful a delightful adventure.

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