Imagine-Sunrise-2041-Booklet-10hlfx8qtr-R4F1-2025

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10770 West Oakland Park Boulevard, Sunrise, Florida 33351 | sunrisefl.gov/imagine

From left to right: Commissioner Joseph A. Scuotto, Commissioner Jacqueline A. Guzman, Mayor Michael J. Ryan, Commissioner Latoya S. Clarke, and Commissioner Neil C. Kerch.

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TABLE OF CONTENTS

City Commission..............................................................2

Aquatics Amenities

Letter from the Sunrise City Commission..........................3

sunrisefl.gov/imagine

Amerant Bank Arena

Table of Contents............................................................5

Luxury Shopping at The Colonnade

Luxury High-Rise Tao Condominiums

City History.......................................................................6

About Sunrise...................................................................8

Sawgrass Mills

The Strategic Planning Process......................................12

Community Feedback..................................................13

Imagine Sunrise 2041 Strategic Framework...................18

Community Celebrations

Key Focus Areas............................................................19

Bike Lanes

Visioning Sessions Illustration..........................................25

SAC Multipurpose Center

Our Path Forward...........................................................26

Acknowledgments......................................................... 28

Special Events

Glossary. ....................................................................... 29

American Express Regional Headquarters

Village Art Plaza

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SAWGRASS INTERNATIONAL CORPORATE PARK

STANLEY CUP CHAMPIONS

The Ci ty of Sunr ise is a diverse suburban/urban community with an es- timated population of approximately 98,000. Sunrise is uniquely posi- tioned in an incredibly desirable and central location in the heart of the tri-county area. Sunrise is the gateway to the west coast

98,000

The City of Sunrise is an economic powerhouse in western Broward County, encompassing more than 18 square miles. As the home of Sawgrass International Corporate Park – one of the largest business parks in South Florida – Sunrise has its own flourishing job market.

Sunrise is also home to the internationally renowned Sawgrass Mills mall and the Amerant Bank Arena . Amerant Bank Arena, a 20,000-seat arena that showcases the two-time Stanley Cup Champions, the Florida Panthers hockey team, as well as top entertainers and events.

LEGEND

International Airports

of Florida, and just minutes from Fort Lauderdale Beach and Fort Lauderdale International Airport. We are located within one hour of three international airports and Two major seapor ts . Major highways — the Sawgrass Expressway , I-75 , and I-595 — all intersect in Sunrise, and all have direct linkage to the Florida Turnpike and I-95 . From Sunrise, you can get to anywhere with ease.

International Seaports

I-75

I-95

595

I-595

Sawgrass Expressway

869

Florida Turnpike

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SUNRISE TENNIS CLUB

THE BRIDGES AT SPRINGTREE GOLF CLUB

NOB HILL SOCCER CLUB

WELLEBY PARK & PAWGRASS

Our commitment to young families is demonstrated through our popular children’s summer camp program, active sports recreation leagues, enhanced and expansive parks, special events, and robust programming. As part of our commitment to a healthy community, we also offer an executive golf course, tennis club, soccer club, fitness center, and an Olympic-sized pool for swimmers of all ages. The City has further strengthened its engagement with residents through its dynamic Senior Center, diverse programming, and free transportation program.

We have worked hard over the years to ensure that City services and amenities exceed the expectations of our residents and business community, but we have more work to do. This Imagine Sunrise 2041 Strategic Plan sets forth our Mission, Vision, Key Focus Areas, and Strategic Goals for the next fifteen years and beyond. Join us as we embark on this journey of excellence to ensure Sunrise rises above the rest, providing world-class services and community amenities.

The City of Sunrise provides world-class customer service to its residents and businesses with more than 1,200 employees across numerous City departments. The City has grown into a sophisticated City of business, culture, and leisure, offering residents and visitors abundant opportunities to experience art, theatre, fine dining, shopping, recreation, family events, and exciting entertainment for all ages. We are very proud that you can live, work, play, eat, shop, learn, raise a family, and successfully own a business right here in Sunrise. Sunrise has it all!

SUNRISE ATHLETIC CLUB & GYM

CIVIC CENTER AQUATICS COMPLEX

SUNRISE SENIOR CENTER

SUNRISE ATHLETIC COMPLEX

CITY HALL

FIRE RESCUE

PUBLIC SAFETY

LEISURE SERVICES

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COMMUNITY FEEDBACK

The City of Sunrise initiated the process to create its first Strategic Plan to evaluate our current path and plan for the future of the City.

The feedback from the community came from five primary outreach areas: Focus Groups, Surveys, Interviews, Community Meetings, and Visioning Sessions.

The process used to develop the plan was designed to ensure:

City Commission Visioning Session

• A shared vision of the future of the City.

FOCUS GROUPS

SURVEYS

• Clear purposes and shared values.

• A collective understanding of the available resources, the environment, and the principles upon which strategic goals are based.

Community Visioning Sessions

Eight hundred seventy-five responses were received from the community. 875

Five Focus Group Meetings were held with various stakeholders from the community and key City employees.

Community Meetings

• Acceptance of the Strategic Plan, which will be integrated into the City Budget and City operations.

Business Survey & Interviews

To achieve these conditions for success, City of Sunrise

Community Survey & Interviews

strategic planning process involved input from a broad group of internal and external stakeholders. This input was used to develop the City’s Key Focus Areas as well as the outcomes and associated Goals.

Four hundred twenty-four responses were received from employees within the organization. 424

Employee Survey & Interviews

Social Media Engagement

Focus Group Meetings

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COMMUNITY FEEDBACK

COMMUNITY VISIONING SESSION

CITY COMMISSION VISIONING SESSION

COMMUNITY MEETINGS

INTERVIEWS

Two community meetings were held to encourage deeper conversations with the community about what matters most for the future of Sunrise.

Eighteen personal interviews were conducted with stakeholders, external partners, City Commissioners, key City employees, and community.

A Town Hall/Community Visioning session was held to encourage the community to participate and provide feedback on the vision for the future of Sunrise. An illustrator was present at the session to draw the vision. See page 25 for full illustration.

The City Commission Visioning Session marked the next step in the Strategic Planning process, building on stakeholder input gathered during the Community Visioning Session.

In this session, the City Commission finalized the Community Visioning Session guided by insights from the input compiled to date.

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COMMUNITY FEEDBACK

NINE KEY THEMES

The following Key Themes emerged from all engagement and outreach methods. These were identified through careful listening to participants and thorough analysis of all comments and input received. While the City excels in many areas, there are also opportunities for improvement that should be considered as we shape the City’s future and set goals for the next generation.

A Connected Community Building relationships through clear communication, inclusiveness, and engagement that unite residents, businesses, and visitors.

High-Performing Government Operating with efficiency, innovation, and transparency to ensure accountability and fiscal responsibility.

Strong & Supported Workforce Cultivating a skilled, diverse talent pool and business-friendly environment that empowers employers to grow and thrive.

Community Collaboration Empowering partnerships between residents, organizations, and government to strengthen trust, cooperation, and shared community successes.

Green, Natural, Open Spaces Preserving and enhancing parks, nature, and recreation areas that promote wellness and environmental stewardship.

Transportation Creating safe, connected, and accessible transportation networks that improve mobility and quality of life.

Consistency of Service Delivery Delivering reliable, efficient, and high-quality services that meet community needs and exceed expectations.

Housing Accessibility / Costs Expanding diverse, affordable, and growth- driven housing options to meet community needs across all income levels.

Public Safety Maintaining a trusted, proactive approach to public safety that fosters security, well-being, and community confidence.

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The Key Focus Areas were developed based upon input from the community-wide survey, the employee survey, personal interviews, input from community meetings, and stakeholder insights. The Key Focus Areas are the five most important areas on which the City of Sunrise will focus, and that will set the strategic direction and long-range goals for the City. They are listed in alphabetical order, and each Key Focus Area has broad Strategic Goals and outcomes for success.

VISION

MISSION

Please add Vision text in this spot

Please add Mission text in the spot

TAGLINE

Please add text in this spot

The framework for Imagine Sunrise 2041 is driven by a Vision and Mission for the future. The five long term Key Areas of Focus and related Strategic Goals serve as a priority focus for the City, and adaptive strategies will allow flexibility and innovation.

Connected & Collaborative Community

High Performing Government

Safety & Quality of Life With a low crime rate and a focus on matching resources with community growth, Sunrise has a focus on safety and quality of life for all residents and businesses. With options for health care and recreational amenities as well as neighbors that care for each other, the relationship between the community and the City is built on trust, compassion and mutual respect.

Strategic Development

Vibrant & Diverse Economy

The community is known for sustainable, smart growth that focuses on redevelopment and economic support to build the future based on community needs. A focus on safe and reliable transportation networks, partnerships in development opportunities, and process improvements drive public and private investment

Sunrise is a community that works together, providing world-class customer service and accessible programs that are based on community input. With innovative use of technology and new community engagement methods, Sunrise is a connected and collaborative City.

The City of Sunrise is efficient, effective and innovative; using fiscally responsible resources and

Sunrise is a visually inviting destination with a thriving downtown district, diverse housing options, and robust sources of revenue. This creates the ability to have community amenities, programs

strategic decision making with clear

communication and engagement from the community. The City’s attracts and retains the best talent, with a team that exemplifies excellence.

and economic incentives that

KEY FOCUS AREAS

attract and support unique and diverse businesses.

for infrastructure and an expanding diverse tax base.

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HIGH PERFORMING GOVERNMENT

CONNECTED & COLLABORATIVE COMMUNITY

Professional Development of our workforce

Maximize efficient and effective use of resources

STRATEGIC GOALS

Deliver clear information and communication

Recognize and celebrate the Sunrise community

Ensure services are available and accessible to the community

STRATEGIC GOALS

Enhance customer experience

DESIRED OUTCOMES

The City of Sunrise is efficient, effective and innovative; using fiscally responsible resources and strategic decision making with clear communication and engagement from the community. The City’s attracts and retains the best talent, with a team that exemplifies excellence.

Sunrise is a community that

• Fewer complaints • High customer satisfaction • Efficient and effective use of taxpayer funding • Enhance employee morale • Focus on core Government services • High employee retention • Increase number of applicants seeking employment • Improved employee productivity

• Clear communication and messaging on programs and services to reach all member of the community • Robust partnerships • Enhanced resources for greater impact • Additional resources for underserved communities • Enhanced response to community requests • Safe and connected access to all services and facilities • High resident, business and customer satisfaction • Enhanced customer service through modern and innovative technology • Increase volunteerism with community-based programs • Recognition and celebration of community leaders • Readily available and accessible information • High touch and high-tech approaches to reaching community

works together with world class customer service and accessible programs that are based on community input. With innovative uses of technology and new community methods, Sunrise is a connected and collaborative City.

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SAFETY & QUALITY OF LIFE

STRATEGIC DEVELOPMENT

Encourage more community engagement

Enhance our safe, modern, smart, built environment

Invest in resources that will streamline the development process

Strengthen community relationships by promoting safety

Enhance access to a diverse range of community amenities for health and wellness

STRATEGIC GOALS

Build for future needs

DESIRED OUTCOMES

With a low crime rate and a focus on matching resources with community growth, Sunrise has a focus on safety and quality of life for all residents and businesses. With options for health care and recreational amenities as well as neighbors that care for each other, the relationship between the community and the City is built on trust, compassion and mutual respect.

• Increased Redevelopment • Planning infrastructure and public facilities for future needs • Better business opportunities • Expanded opportunities for quality jobs • Maintain low taxes • Stronger balance and diversified development • Expanded destination development • Increased modalities for travel • Increased property values • Aesthetically pleasing • Diverse housing options • Stronger stewardship of time and resources

• Maintain low crime rate • Diverse options for community services and programs • Engaged community • Expanded access to medical facilities • Easy access to all recreation facilities (connectivity) • Increase in multi-modal connectivity

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VISIONING SESSIONS ILLUSTRATION

VIBRANT & DIVERSE ECONOMY

STRATEGIC GOALS

Foster an environment that supports a downtown destination

Attract and support unique, diverse development

Encourage active redevelopment

Support fully activated buildings

DESIRED OUTCOMES

Sunrise is a visually inviting destination with a thriving downtown district, diverse housing options, and robust sources of revenue. This creates the ability to have community amenities, programs

• Active redevelopment • Continued involvement in schools • Stronger community engagement • Local resources for community • Fully activated and vibrant buildings • Additional outdoor activities and amenities • Green, open, active parks • Reputation as a unique, diverse and smart City • Walkable • Pattern of unique, diverse, smart businesses • Have a downtown destination • Create unique destination locations

and economic incentives that

attract and support unique and diverse businesses.

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Yes

Is this a specific action called out in the Plan?

Annual Staff Planning Session

The City of Sunrise will use the information and lessons learned from this plan to make decisions about City operations, policies, programs, and services. Through various paths

Is this a timely opportunity?

This item’s link to the Plan is STRONG and overt

A strategic plan is a living document to be incorporated in our daily decision- making. Our plan will need to be adjusted in the future based on community feedback, changes in the economy, or unforeseen

Yes

There is a WEAK link to an Action or there is a correlation to an objective

Undertaking this item will DETRACT

Undertaking this item will SUPPORT our ability to carry out prior commitments under the Strategic Plan or our critical services DISCUSS budget, timing trade–off considerations & implications before proceeding

Integration into Long Range Plans

Strategic Plan Review

such as the annual budget and daily

Strategic Plan

from our ability to

activities, this plan will come to life and be continuously updated and improved. As we move into the future with Imagine 2041 , we look forward to achieving our vision, mission and strategic goals .

carry out prior commitments under the Strategic Plan or our critical services DISCUSS budget, timing trade–off considerations & implications before proceeding

carry out prior commitments under the Strategic Plan or our critical services

circumstances. Is designed to be flexible and adaptable.

IMPLEMENT as part of the budget process

DISCUSS budget, timing trade–off considerations & implications before proceeding

DO NOT PURSUE

Budget Consideration

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Strategic Plan A strategic plan is a working, living document that reflects the policy direction from the elected body, sets the Vision for the organization, and drives and informs an Implementation Plan which the staff will create to ensure progress and measurable results. The Strategic Plan will be updated regularly by the team and reported quarterly by the city staff. Vision A Vision Statement is a clear, aspirational statement that inspires long term change. The Vision leads the organization – it guides priorities, goals, outcomes, strategies, and work plans. Mission A Mission Statement is a practical, tangible tool the City will use to make decisions about priorities, actions, and responsibilities. A Mission describes the purpose of the organization – the reason why it exists – and converts broad dreams and visions into more specific, action- oriented terms. A Mission can explain Goals in a clear and easy to understand manner. It creates focus for work and accountability to stay on track. Because a Mission Statement is the purpose of the organization (why the organization exists) there should not be much change over the years. Key Focus Areas Key Focus Areas are the most important issues, opportunities or trends facing the City over the next 10 – 15 years. They are usually broad areas of service that will have the most impact on the community. Traditionally, they don’t change over the course of several years. Outcomes The Outcomes are expected results for what the organization is trying to achieve by focusing on the Key Focus Area. The Outcomes are usually explained without specific numbers or data because they are what the organization desires to achieve. An outcome is the change/ difference that happens as a result of implementing the Strategic Plan. Strategic Goals Strategic Goals are the larger, broader, often intangible concepts that will need to be accomplished to address the Priorities and be successful in the coming years. Strategic Goals are typically longer term (3 – 5 years) in nature and have milestones along the way to measure success. Goals are big, broad statements that, when accomplished, significantly move the needle on your Priorities. If you are successful at achieving your Goals, you will achieve your Key Focus Areas and realize your Vision.

We would like to thank the Sunrise community for your feedback and input on our Imagine Sunrise 2041 Strategic Plan. We truly appreciate everyone who dedicated time to completing our survey, engaged with us on social media, attended a community or individual meeting, and shared with us along the way. And special thanks to all City employees who participated in the development of this Plan, which will serve as the blueprint for the future of our great City! This Imagine Sunrise 2041 Strategic Plan sets forth our Vision, Mission, Key Focus Areas, and Strategic Goals for the next fifteen years and beyond. We hope you will join us as we embark on this journey of excellence together.

Baseball

Summer Camp

BCEx Program

Sunrise Amphitheater Tunes ‘N Trucks Concert Series

The Boys & Girls Club Gary Wendt Teen Center

Food Distribution

Wheelchair Basketball Village Multipurpose Center Gym

Senior Center Event

Village Farmers Market

Veterans Park Grand Opening

Fishing Derby

Mayors’ Chess Challenge (SAC)

Safety Town at Welleby Park

Village Art Plaza (VAP)

Bio Blitz

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