FMN_MARCH27

Imageworx Launches New U.S. Division, Demo Center Imageworx will launch a new division of the com- pany and a new cooperative endeavor, the Flexo- graphic Innovation Center, in April 2023 in Levit- town, Pennsylvania. Imageworx will host a consortium of industry vendors to collectively demonstrate its technologies to the flexo industry. The new Imageworx Innovation Center will in- clude the Lombardi Synchroline 430 UV flexo press and the Lombardi Digistar 430 UV flexo finishing press, showcased in a newly-renovated 7,000-square-foot demo center. Tech Center Imageworx will carry the complete Lombardi line of equipment and other select equipment for label and shrink production. Along with Lombardi, Imageworx will feature plate mounter, the FlexoMatrix from Lehner, a Ger- man sensor manufacturer who has engineered a 360 degree mounter. The new technology center will also showcase slitter rewinder from Kor Engineering and an anilox cleaning system and parts washer from Alphasonic.

Label Framework (Cont’d from Page 1)

climate goals. According to research conducted by Tetra Pak, half of consumers will take into account a brand’s decarbonization efforts or sustainability credentials when making a purchase. Using this as a model, the group argues consum- ers have a right to the same level of information re- garding the environmental impact of their food, so they can make more sustainable choices. The report states that “to drive meaningful long-term change, consumers must be able to compare labels across products”, meaning environmental labeling on food packaging should be standardized to reduce con- sumer confusion and maximize engagement. Once developed, the group calls for any such labeling to be made mandatory. The recommendation is one of many in the re- port, which also examines how to drive a UK cir- cular economy, how food waste and loss can be reduced, and how better education can be deliv- ered in schools on the impact of the food system on climate change. The government should continue to progress the waste and recycling agenda by pro- moting the use of circular materials, and develop- ing consumer awareness campaigns outlining the impact of the food choices consumers make.

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4 March 27, 2023 Flexo Market News

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