BEGGS AND PARTNERS DERRY CITY
Right: One of Beggs & Partners own Instinct brand product range.
BEGGS AND PARTNERS, THE HOME OF BATHROOMS, PLUMBING AND HEATING, EXTENDS ITS NAME INTO NEWMARKETPLACES...
Growing an iconic brand
T he first Beggs and Partners 1960. In the intervening 61 years, the business has gone from strength-to- strength. With the opening of their Derry City store, the firm now boasts 12 branches and four divisions; trade, retail, commercial heating and contract sanitary ware. Sales Director, Richard Robinson store opened its doors in the Sailortown district of Belfast in states, “We are into Derry City for the long-haul so we’re looking for a steady growth here from a sound starting point rather than trying to take everything and not provide the service that Beggs and Partners is renowned for.” That said, the bathroom, plumbing and heating firm is not content to stand still. Not even a pandemic gets in the way of their expansion plans. In 2020, they opened a brand new branch in Cambridge and amalgamated four previously acquired stores located in the greater Essex area into the Beggs and Partners brand stable. “We are an ambitious company,” admits Nicola Flynn, Group Sales and Marketing Manager, “and we know we have the right mix of product, people
and service to meet a growing market demand. We have no intention of slowing down. “Our new branch in Cambridge had been planned for some time,” says Richard, “and it opened in March 2020, which was a bit of a difficult time to start. But once we got back after the lockdown the branch has forged ahead and is doing really well. We’re delighted with that.” “We acquired four Essex Plumbing and Heating branches three years ago, and have successfully integrated them into the Beggs and Partners network,” adds Nicola; ‘’these 5 GB depots provide an excellent foothold in the lucrative greater London area, allowing us to service our increasing client base, particularly for our commercial sanitary ware and commercial/mechanical heating divisions.” REFRESH AND UPDATE Beggs and Partners are well known for the quality of their showrooms and refurbishments are a constant feature of operations. “There is a constant cycle of refurbishment and updates throughout our branches,” says Nicola. “Pinterest and other social media
platforms have heightened customers’ design expectations. We know how important it is to provide products that will match their expectations so we are constantly refreshing our showroom displays in-line with the latest trends.” So, what’s next for the pioneering bathroom, plumbing and heating firm? According to Nicola, “Beggs and Partners plan to increase our focus on GB; continue to forge strong supply chain partnerships and build on our solid foundations of excellent service, value and quality for our customers.’’ “We know we have the right mix of product, people and service to meet a growing market.”
Springtown Industrial Estate, 4 Springtown Drive, Derry City, BT48 0LY T: +44 (0)28 7122 5725 www.beggsandpartners.com
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PLUMBING & HEATING MAGAZINE | 17
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