The Ripple January 2025

Connecting with your customers through social responsibility

How social responsibility is good for a business Let’s take a look at the case of Maria, a young girl from a rural village in Guatemala. She struggled to see the chalkboard at school. Her poor eyesight hampered her ability to learn. Her family couldn't afford to buy her eyeglasses. Warby Parker, an innovative online eyewear provider, stepped in to help. Through their “Buy a Pair, Give a Pair” program, Maria received a free pair of eyeglasses.

Warby Parker donates a pair to someone in need for every pair of

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