BGA | BUSINESS IMPACT
ROUNDTABLE REVIEW
41
Donald Lancaster, MBA director, University of Bath School of Management
2050; what’s our role in that and work back from there? We have a lot of virtual presence but we don’t have plans to create a separate virtual campus at the moment. We don’t make a distinction in terms of who is physically present on campus, and who is not – I think that's partly for reasons of networking and building a unified sense of community – but that’s not to say that we won’t have different levels of service or provision for different audiences.”
“We have a brand-new School of Management building on campus, and I am creating a metaverse version of that building. We will use this metaverse building for conferences, open days and for recruitment, but we don’t see it as a replacement or in-person learning. Although we will keep an open mind, we are not planning on doing any teaching in the metaverse.” Julio Villalobos, director, EMEA CXO strategic industry advisor for education, Salesforce.org “As an industry, we have moved from being almost 100% on a physical campus before Covid-19 to suddenly having to move to a 100% online mode. Now we are evolving and shifting towards a hybrid model. Each institution is developing this 'hybrid concept' with a unique approach. However, what we all agreed on is the concept that we all have to provide a seamless student experience throughout the entire student journey and lifelong learning path. In this hybrid ecosystem, technology will be a key enabler to generating this experience.”
David Kalisz, dean of expert programmes, Paris School of Business
“We’re not planning to change the programme completely to make it online but we are thinking about developing a parallel programme that, in some form, would be a hybrid programme: a part of it would be in online mode and a part of it would be face to face. We see this change in education and there is no turning back to 2019. Some modes of education will stay with us for a longer time; some skills could be acquired online. It’s doable at a much lower cost, but obviously there are some competencies that cannot be done through the internet.”
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