BGA | BUSINESS IMPACT
METHODOLOGY AND PARTICIPANT DEMOGRAPHICS Between 31 May and 19 July 2021, AMBA & BGA circulated an online questionnaire, polling its networks of Business School decision-makers on trends in education technology and online learning. A total of 171 Business School decision-makers participated in the quantitative survey. Of those surveyed, 42% represented Business Schools based in Europe (excluding the UK but including Russia); 18% in Latin America; 9% in Africa; 9% in Asia and the Middle East (excluding China and India); 8% in China (including Hong Kong, China); 7% in the UK; 6% in North America and the Caribbean; and 1% in India. There were no respondents from AMBA & BGA Business Schools based in the Oceania region. More than half of survey participants (53%) classify themselves as deans or directors at Business Schools; 12% work in designing or delivering management programmes at Business Schools; 7% are management academics; 5% work with management students and graduates (for example, careers and alumni staff); 2% work in a learning technologist or similar role; and 21% work in another role within a Business School or management education. More than nine out of 10 (92%) of the participants’ Schools provide MBA programmes; 75% provide master’s degrees; 70% provide custom executive education programmes; 68% provide open enrolment executive education programmes; 61% provide bachelor’s degrees; 59% provide doctorates; 53% provide MSc programmes; and 18% provide MOOCs (massive online open courses). When asked ‘approximately how many students are currently enrolled at your Business School?’ the mean figure was 2,925.
82% of Business School leaders said their School is planning to invest further in technology over the coming two years to enable online teaching student wellbeing initiatives are considered less of a priority among respondents, with only 34% and 25% (respectively) believing their Schools will prioritise these areas for investment. Conclusion Since AMBA & BGA, in association with Barco, released its first Education Technology Report in January 2021, Business Schools have continued to adapt and ride the wave of tech innovation. Most Business School leaders (84%) want to keep the technology they’ve put in place over the past 18 months, with no respondents wishing to return to their pre- Covid status quo. But perhaps most importantly, an overwhelming 83% of Business School leaders believe the pandemic has triggered major changes to their long-term strategy. While the jury was divided towards the end of 2020 (among those responding to the report released in January 2021) Business School leaders are now seemingly confident that blended and hybrid models will replace the traditional classroom-based delivery of courses over the next five years. Covid-19 still looms large over strategists for any immediate initiatives, but the exponential change and evolution witnessed at Business Schools over the past two years has begun to address lingering challenges with which educators had been grappling for years – globalisation, volatility, flexible learning, lifelong learning, consumerisation, the influx of digital natives, to name but a few. Now that the mechanics are in place for Business Schools to use technology effectively, the opportunities for business education to further develop global, agile, and personalised offerings seem limitless.
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