BGA | BUSINESS IMPACT
‘Salesforce’s latest research found that 49% of university or Business School students pick their School primarily based on potential employability’
ROUNDTABLE PANELLISTS CHAIR David Woods-Hale, Director of Marketing and Communications, AMBA & BGA ATTENDEES Maria José Amich, Executive Director, The Lisbon MBA Jordi Diaz, Dean, EADA Christoph Peter, Executive MBA Director, St.Gallen University Ian Richardson, Director of Executive Education, Stockholm Business School Chris Saunders, Associate Dean for Postgraduate Education,
of our lives. Salesforce’s latest research found that 49% of university or Business School students pick their School primarily based on potential employability. They are students, but also customers; they are investing their time and money and expect a return [on their investment in both time and money]. Connecting this to the customisation, I think we have room for improvement in our services, and in terms of managing the lifelong learning cycle of students. This comes down to having the right data, and using this trusted data in a valuable way to support students’ success and to measure elements such as predictability, personalisation, and automatisation.
55% of advancement staff anticipate more virtual events taking place to engage alumni and constituents coming out of the pandemic as compared to pre-pandemic times. When asked how their institution could better help staff, close to half (44%) said more online resources for technology support and 42% suggested an online portal to connect with other staff members. Given the seismic changes – which are showing no evidence of slowing – how are Business Schools using technology and innovation to connect their campus ecosystems holistically to offer the best and most personalised journeys for their students from the marketing and application stage, through to student experience and ultimately, graduation and employment? To find out, AMBA & BGA was joined by experts from education solutions provider Salesforce.org – as well as representatives from the business education community – for a discussion to explore the challenges. Here are some highlights from the conversation. Julio Villalobos, Director, EMEA CXO Strategic Industry Advisor for Education, Salesforce.org We need to evolve to start treating students not only as students, but also as consumers, adding ‘customerisation’ to provide students with a unique 360º experience throughout their lifelong relationship with an institution. This is no longer a linear process, it’s a rounded one which takes place in a hybrid omni-channel ecosystem, just as we experience other aspects
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Christoph Peter, Executive MBA Director, St.Gallen University From the perspective of executive education, we have students who are around the age of 40 at our university. For them, the course is not so much about increasing their salaries, it’s more about personal development and leadership. We are also seeing a trend towards social impact and entrepreneurship. At St.Gallen, we are noting a shift away from the traditional programmes
Lancaster University Management School
Karen Spens, Rector, Hanken School of Economics Julio Villalobos, Director, EMEA CXO Strategic Industry Advisor for Education, Salesforce.org Javier Yanez-Arenas, MBA Director, Adam Smith Business School, University of Glasgow
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