THESE 4 CONCEPTS CAN TRANSFORM YOUR BUSINESS
How to Give Your Clients What They Really Need
Interested in winning in business? Order your free copy of “The 10 Keys Transformation” today!
ILLUMINATE THE WAY In communicating with your potential and current clients, it often helps to use a “darkness of the night vs. the brightness of the day” comparison — a concept Doug learned from Marshall Thurber, the revolutionary attorney, businessman, author, and educator (and great friend of his). Begin by pointing out the darkness of the night if clients keep doing what they’re doing, then contrast that with the brightness of the day if they incorporate your strategies or services. This might sound dramatic, but it applies well to many different situations. Take, for example, an orthodontist’s business. When a doctor discusses the challenges of a child’s dental misalignment (the darkness of the night) and then illustrates the confidence that can result from a healthy, beautiful smile (the brightness of the day), the before/after comparison helps clients understand the value. With our own professional mission, our books, YouTube channel, even this newsletter — it’s all part of our effort to help families go from less-than-optimal strategies in their Financial, Foundational, and Intellectual Dimensions, to a space where they are creating a long- lasting legacy of 3 Dimensional Wealth. As you open the way for your clients to develop greater clarity, balance, focus, and confidence, you can not only impact your business’ bottom line, but you can help your customers experience greater satisfaction and opportunities.
As entrepreneurs, we’re often asked by clients to share business strategies — many of which are captured in Doug’s book, “The 10 Keys Transformation.” Here we share some of those insights with professionals in our 3 Dimensional Wealth community. We often talk about the key to a truly successful business: going beyond providing a commodity or service and ultimately providing a meaningful transformation for your clients or customers.
One of the keys to doing this?
Help your clients find clarity, balance, focus, and confidence.
BECOME THEIR GUIDE As you give clients clarity, they can feel more energy.
As you provide more balance, it takes the “wobble” out of their lives, which can increase their velocity toward their desired destination (goals). And as you help them focus, they can improve the accuracy with which they move toward those goals. Clarity, balance, and focus can help them achieve greater confidence. Confidence attracts opportunities, and lack of confidence repels opportunities. So be your clients’ guide on their journey toward greater confidence — and they’ll come back for more. UNDERSTAND, THEN LEAD To start, you want to understand your audience. Spend time delving into the challenges your ideal clients face, identifying where they feel confused, isolated, and powerless. Then deliver solutions that can provide clarity amidst the chaos. If you think about it — great leaders who transformed lives used this pattern. Influential leaders like Gandhi, Christ, and Lincoln — they all used this formula, whether they realized it or not. They understood their audiences. They grasped why people were feeling confused, isolated, and powerless. They delivered clarity to clear up confusion. They instilled confidence in a brighter future — which helped decrease isolation. And they abolished powerlessness by empowering others with new capability.
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