Advocacy
Saturation Saturday
General Motors Raises Awareness of Drugged Driving
With the support of General Motors (GM), MADD launched a nationwide study of approximately 2,000 people ages 18 and older. The research was aimed at understanding the attitudes and behaviors related to driving under the influence of prescription medications, along with knowledge of the laws that surround it.
MADD volunteers and staff teamed up with law enforcement patrols across the country on August 28, 2021 for the third annual nationwide “Saturation Saturday.” Events included law enforcement roll calls, checkpoints, press conferences and other activities that reinforce the lifesaving importance of these traffic safety enforcement activities.
MADD and General Motors developed a PSA to bring awareness of the dangers of driving while on legal prescription and over-counter medication.
View MADD/GM Drugged Driving PSA Video
“Through Periscope, GM’s new safety brand works with nonprofit organizations to help educate and promote the safety of drivers, passengers, children, cyclists and pedestrians. GM and Periscope are proud to support this research by MADD that can help identify the issue and inform drivers on the dangers of impaired driving.”
• John Capp, GM Director of Global Safety Technology, Strategy and Regulations.
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Annual Report • 2021
Mothers Against Drunk Driving ®
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