Executive Summary
Freestone Homes Montana partnered with Phoenix Rising Marketing & Entertainment to modernize its digital presence by strengthening the brand, repairing core marketing infrastructure, and establishing a cohesive, scalable platform capable of supporting long-term growth.
The engagement re-architected the website and navigation, elevated the brand identity, rebuilt SEO and analytics foundations, stabilized domain and workspace operations, and aligned social channels into a conversion-ready ecosystem. The work also introduced Freestone’s luxury narrative—clarifying why the development sets the bar as the premium brand within Missoula County. Key outcomes: 216% pageview growth, 128% new users, and 2× listing pageviews within 30 days of launch 12% higher engagement and 21% lower bounce rate driven by clearer navigation and improved user pathways 61% increase in high-intent desktop users from modernized visual design, accessibility, and mobile-first experience standards Top 1–3 SEO rankings for subdivision terms and improved visibility for luxury development queries from rebuilt SEO + metadata foundations Integrated luxury brand identity with clarified buying paths, creating a unified narrative across web and social that primes PR and advocacy Accurate GA4 tracking with Looker reporting and campaign-ready measurement, readying future paid media and CRM expansion Stabilized domain, email, workspace, and martech systems enabling reliable campaign execution and increased verified human traffic
Freestone is now positioned as a top-tier luxury home community in Missoula County — supported by a digital experience that is built for credibility, visibility, and increased acquisition and conversion.
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