The Results
A measurable lift in traffic quality, engagement, and buyer visibility in the 30-days after the redesign.
Quality & Experience
Depth of Engagement
Traffic Growth
↑ 216% Pageviews
↓ 21% Bounce Rate
↑ 12% Engagement Time
Traffic and Engagement
Audience Expansion
SEO Improvements Top 1–3 ranking for subdivision terms Top 1–2 for luxury development queries Top 3–6 for design studio searches Appearing on Redfin and Google rich snippets
Top Performing Pages Architectural Designs Homepage Development page Contact page
↑ 128% Total Users ↑ 128% New Users ↑ 41% Pageviews per User ↑ 61% High Intent Desktop Users
Majority U.S. + Canada Key regions driving top user volume Increase in verified human users SEO, PPC, Direct, IG top drivers
What This Means - Freestone’s digital ecosystem now:
Reflects the true luxury quality of the homes through its cohesive digital presence Provides a modern, mobile-first, intuitive experience that improves buyer understanding and property discovery Clarifies buying paths (build-to-suit vs. pre-built) to support faster decision-making for buyers and realtors Establishes a unified luxury narrative that strengthens market positioning and primes PR, advocacy, and word-of-mouth Establishes a scalable foundation for accurate reporting and long-term paid and organic growth Provides leadership with accurate reporting for long-term strategic decision-making Delivers verified, high-quality human traffic through strengthened SEO and metadata foundations Establishes a stable marketing infrastructure — domain, email, workspace, and martech — to support future campaigns
Freestone is now positioned as a top-tier luxury home community online — with the operational and analytics infrastructure to support continued expansion.
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