Continued Optimization | New Listings Feature
The homepage update, in concert with Google ads campaign, immediately doubled listing traffic and shifted buyer behavior from exploration to conversion — putting real inventory at the center of the digital journey.
↑ 2x Listing Pageviews vs Prior Week Baseline
↑ 20-40% Pageviews Target Markets
The Homepage Update Achieved Three Wins 1. Higher visibility → more new users 2. Stronger listing attraction → higher listing CTA clicks 3. Faster buyer journeys → reduced internal browsing (expected)
Key Proof Points
Buyer Behavior Shift ↓ Bounce on listing pages (higher relevance)
↓ Internal browsing (buyers moved directly to inventory) ↑ Listing CTA clicks (homepage CTA became top performer) Visibility & Performance #1 most-viewed page = Listings within 24 hrs Higher-qualified users (more desktop, longer session depth on listings)
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