Freestone Homes had immediate need to rebuild its digital presence from fragmentation, inefficiency, and confusion into a cohesive, credible, luxury showcase that accurately reflects the community, improves buyer clarity, and supports realtor activity to drive long-term organic growth. The Challenge
SEO & Discoverability Weak metadata, missing foundational SEO elements, and limited organic visibility Poor keyword alignment for local and luxury real estate search Canonical conflicts, indexing errors, and inconsistent metadata inheritance No structured schema or metadata hierarchy, and a limited backlink profile
Website Functionality & UX Broken links, outdated pages, and non-functional pathways Inconsistent or missing information across key pages Poor navigation structure that confused buyers and realtors Lack of clarity, hierarchy, accessibility, and intuitive flow
Analytics & Tracking Inaccurate or incomplete GA4 implementation No segmentation or national ad campaign support No event tracking or behavior insights No reliable reporting for leadership or realtors
Brand & Visual Cohesion
Inconsistent styling across pages No unified visual identity across digital touchpoints Photography, layout, and aesthetic did not reflect quality of homes No emotional or aspirational narrative
Made with FlippingBook flipbook maker