Phoenix Rising developed a cohesive digital strategy focused on rebuilding Freestone Home’s entire ecosystem — from UX and navigation to brand consistency, SEO foundations, and analytics accuracy — establishing a modern, luxury-standard platform capable of supporting growth. The Strategy
SEO & Discoverability Rebuilt metadata foundations to restore clarity and search visibility Established keyword alignment for Montana, Missoula, and luxury real estate Structured metadata, titles, and URLs to resolve indexing issues and long-term ranking Improved naming conventions and prepared a scalable schema framework Analytics Accuracy & Reporting Framework Full audit and recommendations for enhanced Google Ads performance, and targeting Implemented accurate GA4 configuration with event tracking and segmented reporting Established dashboards for buyer behavior, realtor traffic, and insights Built a dependable analytics backbone for decision-making
UX & Information Architecture Redesign New site structure for clearer hierarchy, accessibility, and usability Unified emails, domain, and workspaces for operational stability Simplified website navigation & internal link pathways for user flow Prioritized mobile-first layouts for modern browsing behavior Brand Alignment & Visual Cohesion Unified a consistent visual identity and logo across all touchpoints Introduced luxury-forward color, typography, and design elements Imagery and layout system updates to reflect architectural quality Established a clear narrative and emotional tone
Made with FlippingBook flipbook maker