Think-Realty-Magazine-October-2018

HOUSING NEWS REPORT

ATTOM DATA SOLUTIONS

Nationwide foreclosure starts in July increased less than 1 percent from a year ago — the first year-over- year increase following 36 consecutive months of decreases — but some local markets reported much more extreme foreclosure weather.

includes micro and macro market influ- encers and a unique mix of individual and household-level demographic data. We have used this wealth of informa- tion and automation to create several lead-generating products for the real estate industry, the initial one was con- sumers with a desire to sell. Using this technology, Likely.AI scores every prop- erty in the U.S. based on the likelihood of a sale in the near future. Once the property reaches a certain confidence threshold in our deep learning models, we provide this valuable lead to real estate professionals. Using this strategy, Likely.AI can provide solutions leverag-

ing its proprietary database to effective- ly generate new business for real estate lenders and other professionals. Likely.AI has been developing the most effective ways to generate busi- ness with AI and big data for real estate professionals and mortgage originators. Our proprietary data lake allows us to offer solutions others can’t. Some lever- age AI and others just utilize big data in very creative ways. At Likely.AI we offer intelligence as a service. So, as you develop out your strategy with big data in the near future, consider those organizations that utilize artificial intelligence and deep

learning to produce results. As Peter Sondegaard from Gartner Research said, “Information is the oil of the 21st century, and analytics is the combustion engine.” •

Brad McDaniel co-founded his first big data analytic company over 12 years ago in the San Francisco bay area. Since then he was issued a patent for the work

completed with his first company, and has held senior product positions with Market Leader, Trulia and Vast, before deciding to start Likely.AI. Brad is the pioneer of intelligence as a service for the real estate and financial industries.

Go to www.attomdata.com/news to read the full article. Copyright © 2018 ATTOM Data Solutions – All rights reserved

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