through multiple channels – also Facebook - to reach out to as many customers as possible. Of course, today’s high gas prices play a positive role, but not as significant as one would expect; simplicity, sustainability, and easy comfort are also essential. It is also interesting to notice that the marketing done to convince customers is quite different in different areas, even in Denmark. The price is less critical in more affluent areas, where easiness and the renewable argument win over many people. Especially the easiness of getting connected, the option to pay a small amount every month instead of dealing with all the trouble of installing and maintaining your system (tasks that the DH company takes over) is a winning argument. In the area where Johan is now managing director of the DH company, price is a bit more critical. In Karlovac, they also aim to get new customers, but here the price is the main obstacle as natural gas prices, and the cost of other sources is meager, and therefore, it is hard to compete with them. Ownership – always interesting Hrvoje and Johan also touch upon the ownership models for the district heating companies they manage. In both cities, the municipality owns the DH company, and they both have sig- nificantly green agendas. But listen in and hear what they have to say.
FACTS ABOUT KARLOVAC DISTRICT HEATING It covers about 50% of the buildings in Karlovac and has approx. 7.800 customers. Today the production capaci- ty is around 87 MW. In Karlovac, district heating is only on from fall to spring - eight months per year. Domestic hot water is heated differently, so district heating is only for heating. Fur- ther, the heating is only on from 5 in the morning to 10 at night. This situation puts a lot of strain on the pipe system. To become greener, we hope to change to more solar, geothermal, and of course, biomass. The way for- ward is to introduce more optimization activities, dig- italization, and an extensive pipe network renovation.
For further information please contact: Hrvoje Klobucar, hrvoje.klobucar@gradska-toplana.hr. Johan Sølvhøj Heinesen, jsh@egedalfjernvarme.dk Morten Jordt Duedahl, md@dbdh.dk
FACTS ABOUT EGEDAL DISTRICT HEATING Egedal has 800 customer – a number that will rapidly grow. Using 25 GWH primarilyfrom renewable sources – from woodchips, solar and heat pumps, and peak load from gas CHP. In 6 years, Egedal hopes to have 120GWh and be 100% fossil-free. That means a lot of new customers. Also, take a look at this recent video about Egedal District Heating – YouTube.
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