ADVANCED FACEBOOK TARGETING HOW TO GENERATE HIGHER-QUALITY LEADS, MORE REFERRALS, AND MORE DEALS FROM YOUR REAL ESTATE PARTNERS WITH HYPER-FOCUSED TARGETING
There is a simple tool inside your Facebook ad account that can create a dramatic difference in the results that you get from your investment in advertising. It’s your audiences. This tool gives you the ability to target very specific groups of people with your Facebook ads, and it gives you
phone and call! When they see your ads on their Facebook and Instagram feed, your business gets a massive credibility boost, which is often enough to win you their business! You should also take the extra five minutes to set up an audience of people who have already liked your business page and watched your videos. 3. Offer to engage your Realtors’ past clients for them! (You’re already using Agent Legend LO to follow up on all their Facebook, Zillow, Commission Inc., and BoomTown leads, right?) Take the list of all the target referral partners that you are reaching out to and networking with. Show them ads that promote your ability to generate leads for them as well as your amazing three-step “compound communication” technique (Agent Legend LO) that will convert all of their leads for them! You can run simple text ads, but you will get a better response by shooting a weekly video talking about different benefits of working with you along with a market update. Video engagement is incredibly powerful for your brand, and the exposure you can get for a simple $5-a-day budget is incredible. 4. Try an advanced strategy. Take all of your real estate partners and BoomTown and Zillow leads from the past six months. Upload those past leads as a custom audience, and start showing them ads that promote your qualification tools. Our survey campaign and the chatbot work very well converting these warm buyers. You should also upload this list to your Agent Legend LO account and start our re-engagement campaign, which collects all of the low-hanging fruit sitting in those lead lists. (Make sure you have consent from those leads to receive communication from you and your real estate partner.) This is a simple way to get in front of leads who are entering the end of the buying cycle and will end up being high-quality leads for you! The next step is to add these audiences to your account and create another 1-percent, look-alike audience! This trains the Facebook pixel inside your account with even more of the common traits of real estate and mortgage buyers in your market, which helps you target higher-quality people over time! All of these strategies are designed to get you higher-quality traffic and better leads before you go to the general audience-
the control to choose who sees which ads. So, rather than using Facebook’s general targeting options, where you are competing with all the other mortgage companies, you get some nice, blue ocean where you can really build your brand and convert quality leads. Here are some examples of how to make this work. 1. Take all of your past clients and upload their names, email addresses, and phone numbers as a custom audience. Then create a series of four ads — testimonials, stories of success, mortgage tips, and direct calls to action — to refer you business. I also recommend showing this audience the new videos that you are making and posting on social. Set a very small budget, and Facebook takes care of making sure that your past clients never forget to send you a deal. 2. Take the same list of past clients and create a look-alike audience at 1 percent. You can then target the 1 percent of people on the network that match your clients when they start looking for mortgage information online! This creates a very small but warm audience of people that is very receptive to your ads and testimonials. 3. Retarget your website. Every single offer page and web property that you have online should have your Facebook and Google retargeting pixel on them. This simple piece of code allows you to show specific ads to people once they have been on your site! These are the highest-quality leads that you have in your business. They already know your name, your brand, or have been referred to you, and they are checking you out before they pick up the
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