Mortgage Marketing Animals Issue 2


155 Garland Circle Palm Harbor, Florida 34683


1 | Giving Up Your Cell Phone Number 2 | ‘Run It Till It Breaks’ 3 | Script of the Month! 4 | Advanced Facebook Targeting

5 | CRM Tip of the Month

6 | Make Your Agent Meetings Successful 8 | Tool Time

TOOL TIME: STEADKEY Q: What if your agents and buyers could instantly generate their own approval letters and loan estimates 24/7? A: They would be happier, and you could take nights and weekends off!


in 30 seconds and happy that it’s so easy since they don’t have to contact you or wait on you. Every time your agent generates a letter, you’re emailed a copy of the letter so you’re passively in the loop, but not interrupted. Buyers can log in, run estimates, and instantly see their monthly payment and cash to close so they can decide to put in an offer on a property or not. You and your agents will love the newfound freedom you’ll have. You do the work once (and it only takes a minute), and Steadkey works for you the entire time the buyer and agent are house-shopping and putting in offers. Start your 14-day free trial at Sign up before Nov. 30 and enter the coupon code “freedomclub2018” to get 20 percent off forever!

“Get More Loans” Mastermind Event Nov. 30 through Dec. 2 ,Clearwater, FL Freedom Club - Branch Academy (Members Only) Dec. 3rd ,

A lot of mortgage pros in the Marketing Animals have started using this simple and affordable software called Steadkey since Carl White started sharing it at events and on the Loan Officer Freedom podcast (Episode 15). Here’s how it works: Once you preapprove a buyer, you take a minute and add their approval parameters to the software, things like max monthly payment, a loan program, and closing costs. The agent gets an email invite to log in and input an offer amount, down payment, and taxes and instantly generate your approval letter with the sales price matching the offer they’re making. They’re in and out

Clearwater, FL Freedom Club Mastermind (Members Only) Dec. 4–5 , Clearwater, FL

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