Define DeSoto’s Identity, Promote Its Uniqueness, and Communicate Effectively
City Work Plan
Business Plan Goal #1
1. Hire a branding and marketing firm to create a consistent brand and marketing identity for DeSoto | City Manager ’ s Office | Start FY 2021 Q2 | Complete FY 2021 Q4 2. Hire a marketing manager in the City Manager ’ s Office | City Manager ’ s Office | Start FY 2021 Q1 | Complete FY 2021 Q1 3. Obtain City Council approval of a new City - wide brand identity, marketing campaign, and logo update | City Manager ’ s Office | Start FY 2021 Q4 | Complete FY 2021 Q4 4. Overhaul the City ’ s website to a more modern and easy - to - use platform consistent with the City ’ s new brand identity | IT Department | Start FY 2022 Q1 | Complete FY 2022 Q3 5. Ensure City - produced materials are consistent with the City ’ s new brand identity | City Manager ’ s Office | Start FY 2022 Q1 | Complete FY 2023 Q3 6. Organize a steering committee of staff and elected officials to review logo options and to make recommendations to the City Council | City Manager ’ s Office | Start FY 2021 Q2 | Complete FY 2021 Q4
Create a City identity and marketing and communications strategy to improve marketing and public relations efforts.
Increase public support by providing open two-way communication with greater transparency
Business Plan Goal #2 Create a Citizen Police Advisory Committee to provide transparency and community input into Police Department enforcement activities.
City Work Plan
1. Obtain City Council approval on all appointees to the Citizen Police Advisory Committee (CPAC) | Police Department | Start FY 2021 Q1 | Complete FY 2021 Q1 2. Provide training to CPAC members on their roles and responsibilities, including training for new CPAC members to become familiar with the functions of the DeSoto Police Department | Police Department | Start FY 2021 Q1 | Complete FY 2021 Q2 3. Conduct regular meetings of the CPAC to review Police Department policies and procedures | Police Department | Start FY 2021 Q1 | Complete FY 2021 Q4
2
26
Made with FlippingBook - professional solution for displaying marketing and sales documents online