Pearson France Nouveautés 2024

Textbooks in English

STARTING OUT WITH PYTHON

COMPUTER SECURITY: PRINCIPLES AND PRACTICE William Stallings & Lawrie Brown

Tony Gaddis

6 th Global Edition - July 2024

5 th Global Edition - February 2024

A clear and student-friendly introduction to the fundamentals of Python.

This 5 th edition is an updated survey of the fast-moving world of computer and network security, with new coverage of important topics.

TABLE OF CONTENTS

TABLE OF CONTENTS

eTextbook 35,99 £ 978-1-2924-6800-6

Paperbook 61,99 £ 978-1-2927-3603-7

Revel 44,99 £ 978-1-2924-6799-3

eTextbook 35,99 £ 978-1-2927-2901-5

Paperbook 74,99 £ 978-1-2924-7329-1

BUSINESS INTELLIGENCE, ANALYTICS, DATA SCIENCE, AND AI Ramesh Sharda, Dursun Delen & Efraim Turban

MARKETING STRATEGY AND COMPETITIVE POSITIONING

G. Hooley, N. Piercy, B. Nicoulaud, J. Rudd & N. Lee

5 th Global Edition - June 2024

8 th Edition - March 2024

Prepares tomorrow's managers for roles in de - cision support systems, business intelligence and analytics, emphasizing methods, software and the role of AI.

Learn the methods to achieve competitive advantage and the fundamental changes affecting how marketing operates today.

TABLE OF CONTENTS

TABLE OF CONTENTS

eTextbook 35,99 £ 978-1-2927-2754-7

Paperbook 62,99 £ 978-1-2924-5929-5

eTextbook 35,99 £ 978-1-2927-3522-1

Paperbook 59,99 £ 978-1-2927-2501-7

16

Made with FlippingBook - professional solution for displaying marketing and sales documents online