Textbooks in English
MARKETING MANAGEMENT, EUROPEAN EDITION
ORGANIZATIONAL BEHAVIOR: DEVELOPING SKILLS FOR MANAGERS
P.Kotler, K.Lane Keller, M.Brady, M.Goodman & T.Hansen
Eric Lamm & Jennifer Tosti-Kharas
5 th Edition - June 2024
1 st Global Edition - December 2024
The most significant textbook in Marketing Management with a European focus.
OB seen through a wide variety of organisa - tions and geographies, supported by videos, interactives and embedded practice.
TABLE OF CONTENTS
TABLE OF CONTENTS
eTextbook 35,99 £ 978-1-2927-3669-3
Paperbook 69,99 £ 978-1-2927-2703-5
Revel 44.99 £ 978-1-2924-6705-4
MANAGEMENT: AN INTRODUCTION
UNDERSTANDING CROSS-CULTURAL MANAGEMENT
David Boddy
Marie-Joelle Browaeys & Roger Price
9 th Edition - May 2024
5 th Edition - July 2024
A comprehensive text on the essential functions of management with up-to-date empirical evidence and revised case studies.
Explores the increasing diversity within the workforce and the global nature of business today from theory to practice.
TABLE OF CONTENTS
TABLE OF CONTENTS
eTextbook 35,99 £ 978-1-2927-3526-9
Paperbook 56,99 £ 978-1-2924-5974-5
Revel 44,99 £ 978-1-2924-5975-2
eTextbook 35,99 £ 978-1-2924-6721-4
Paperbook 58,99 £ 978-1-2927-3004-2
Les prix sont donnés à titre indicatif et sujets à modification. Catalogue complet en langue anglaise : online.flippingbook.com/view/5893930/ ou sur pearson.com/uk
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