Keys to Making Core Values Count
Establish the Guiding Heart of Your Business
central to them as individuals and expand that to include values that are vital to your entire company.
A cohesive vision for the future is central to any thriving company; it’s the road map by which you and your team steer the business to success. But a set of lofty goals isn’t quite enough to motivate and unify an organization. It’s important to have an overarching aim for the coming years, but you also need to provide some guidance on how your business should conduct itself today. You need core values that encourage a certain spirit for your team and hold them to a high standard of excellence. To build a set of core values that’s unique and valuable to your business, you must first decide whose input you want during the process. This should be a panel of the key players in your business and employees skilled at providing new and powerful ideas. Ensure that each of the members of your think tank embodies the qualities you want to see throughout your organization. Next, get everyone in a room to start brainstorming. Set a date for a meeting and encourage everyone to come prepared with a list of values they feel are the most important for your business. Ask your think tank which values are
"We recently purchased a 1910 craftsman in a historic neighborhood of Orange County (there is one — really!). During the inspection, it was uncovered that the chimney was falling in on itself and needed a full replacement. We were referred to Boston Brick & Stone by many people because of their deep experience working with historic homes and the cities and boards that protect them. Burton and his crew were absolutely fantastic. They went above and beyond in working with our local historic society to get the needed changes approved, which was no small task. The crew was incredibly clean when working in the living room of our house. They were professional, kind, and so clear on what they were going to work on each day. Even though I was here with the crew each day, I received a call every single night from the foreman recapping what had been completed and what the plan was for the next day. Fantastic work and the best work crew I have ever worked with. I would recommend Boston Brick in a heartbeat." – Jenny M. Rock-Solid Reviews After you’ve got a healthy list of good ideas, combine and define them. Look for commonalities. It’s likely that many of them will orbit just a few key principles. After a bit of pruning and rewording, these principles become your core values. Once you’ve got your set of 5–10 main ideas, outline exactly what each of them means in a few sentences or a paragraph. You may want a skilled writer on board during this step to nail down a set of clear and compelling definitions. The process may be difficult, but once you’re done, you and your team will have a set of powerful, unifying core values. These will state your company’s purpose and drive your team to excellence. Core values may seem like a small consideration in the midst of day-to-day operations, but they can make an enormous difference.
CHIMNEY
•Inspection •Restoration and repair •Construction •Sweeping
FIREPLACE
•Inspection, restoration, or repair of an existing structure •Installation or reconstruction of new structures
HARDSCAPE
•Backyard patios •Outdoor kitchens and barbecues •Outdoor steps, walkways, and paths •Retaining walls •Outdoor fireplaces •Driveways
HISTORICAL RESTORATION Our previous restoration work includes the following:
•Restoration of the main lobby chimney system of the El Tovar Hotel on the Grand Canyon’s South Rim •Repair and restoration of chimneys in 56 original historic cabins on the Grand Canyon’s North Rim •Historical chimney restoration for the lodge in Bryce Canyon National Park •Faithful restoration of the chimneys on the Nottingham and Arden properties in Beverly Hills
BRICK RESTORATION AND CONSTRUCTION DRIVEWAY CONSTRUCTION
2 | 626-296-7700
Made with FlippingBook - Online catalogs